Case study: Ewan Wilson
ProjectLaunch the new book “Help, My Plane’s on Fire” by former CEO of Kiwi Travel International Airlines, Ewan Wilson, and raise the profile of the author on a limited budget.
Impact PR was briefed to generate coverage for the book which documents how Wilson re-built his life after the collapse of Kiwi Air. Our objective was to reposition him as an industry expert and key opinion leader in the aviation industry.
Impact PR initiated a public relations plan designed to target general news and consumer media. We then drafted a newsworthy press release outlining the synopsis of the book and pitched this to our key media contacts. In addition, Impact PR proactively sought out interview opportunities for Wilson in relevant media.
Within four weeks, Impact PR had successfully secured some impressive coverage and a number of nationwide interviews for our client including the following:
Of key importance; Ewan Wilson had been repositioned as an insightful commentator on budget airline matters in New Zealand. Media began to seek him out for interviews.
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