Case study: Heritage Hotel Rotorua

Client
Heritage Hotel Rotorua

Project
Media Relations

The Opportunity

Heritage Hotel Rotorua had recently renovated its facilities and joined a national hotel franchise. Our client needed to raise awareness of its Pohutu Cultural Theatre as well as the refurbishment of its famous Chapman’s restaurant.

The Solution

Impact PR initiated a PR plan designed to reach New Zealand’s travel and tourism market. We organised a series of key media contacts and senior tourism industry players to sample the refurbished hotel and restaurant and cultural show, with a view to generating positive media coverage. 
 

The Results

The coverage results were both extensive and effective

• Three full page feature articles in national newspapers
• Three extended promotions in high-end national lifestyle magazines
• Four feature articles in national consumer titles
• Inclusion in a national newspaper’s ‘favourites’ column
• Inclusion in national consumer title’s ‘editorial pick’ section