The likeable rogue of a popular television show has lead to an increase in New Zealand whisky sales according to an industry expert.

Managing Director of The Whisky Shop, Bart Burgers, believes that TV3’s Boston Legal bad boy Denny Crane has popularised whisky and created a more diverse market.

Burgers says the glass of whisky enjoyed on the balcony by Denny Crane and partner Alan Shore at each episode’s end has led to a revival in popularity for the spirit.

“Thanks to the important role whisky played on the show, people see the drink as representative of taste, power and intelligence,” says Burgers. “Its influence has been huge.”

Whisky, says Burgers, has always been synonymous with success and is considered by many as a boardroom essential.

“We have a number of customers who come into the shop to purchase whisky for their business,” says Burgers.

“There is something awe inspiring about owning an expensive aged whisky, because it is a more private thing, drunk at home or in the boardroom. In a way it’s even more powerful as a status symbol than driving around in a Porsche.”