Dr Hayden McRobbie, a Senior Lecturer at the Auckland University of Technology, and Smoking Cessation Specialist says that psychological encouragement is the key to helping a smoker quit permanently.

In New Zealand there are 5,000* deaths caused by smoking-related diseases every year – while many smokers are determined to stop Dr McRobbie says most are ill-prepared.

Dr McRobbie says most smokers try the ‘cold turkey’ approach which is actually associated with the lowest chances of quitting long-term.

“Stopping smoking can be difficult for some people and many don’t last even a few days when they quit on their own. During the quitting process people often forget the reasons why they wanted to quit – reminding them of these reasons can motivate people to stay stopped”, he says.

Dr McRobbie says the chances of quitting permanently are increased 300% if a smoker seeks the best treatment – a combination of medicine and psychological support.

“Stopping smoking is the best thing a person can do to prevent the risk of an early death. There are no magic cures for smoking, however we are fortunate to have access to many treatments that make quitting smoking easier and increase the chances of stopping smoking for good.”

Dr McRobbie says current figures show that half of all smokers will die as a consequence of smoking and half of these people will die in middle-age and not be around to see their children and grandchildren grow up unless they stop smoking.

Current research** proves that getting support from stop smoking programmes significantly increases the chances of quitting for good compared to going it alone.