Fleur-Revell posted on January 27, 2011 02:35
Media release; Kick Back this Summer Wearing Jack! A new line of Kiwi designed street wear has launched offering affordable style.
Typically the words ‘wearing jack’ bring anything but clothing to mind, but that’s about to change with the launch of New Zealand’s newest casual-streetwear label.
wearingJACK® offers laid-back cool to guys and girls who want stylish threads with a homegrown feel – 100% made and printed here in New Zealand.
Whether you’re after a sweet tee, relaxed singlet or super-comfy hoodie to kick back in during the balmy summer nights – wearingJACK® has got you covered, with its sleek cuts, awesome prints and fresh colours.
In support of local talent, wearingJACK® used designs created by young New Zealanders on its launch range - LANDED. The opportunity was promoted through universities, polytechs and art and design schools across New Zealand, with young designers invited to submit their artwork for the first wearingJACK® range.
The result is prints that reflect a cross section of Kiwi creativity – a design model that Alissa Wilson, creator of wearingJACK®, is keen to continue, with its ability to garner fresh, unique ideas straight from the label’s target market.
“With many originally New Zealand-made brands moving to offshore manufacturing, wearingJACK® answers a gap in the market for a genuine, Kiwi-made label that’s sweatshop-free,” says Wilson.
“wearingJACK® is all about taking fashion back to basics to give Kiwis the casual styles they’ve always loved. New Zealanders love kicking around in something comfy when the number ones aren’t required - and that’s how wearingJACK® came about. It’s about casual style, and designs that reflect the humour and attitudes that are inherently Kiwi. ”
For more information about wearingJACK®, including online orders, stockists, or how to submit your design, visit www.wearingJACK.co.nz or find them on Facebook.