Fleur-Revell posted on February 03, 2011 02:12
Hailed as the ultimate modern Goddess, Jennifer Lopez has been announced as the first-ever Global Ambassador for Venus Goddess, inspiring women the world over to reveal their inner goddess and enhance their education.
Lopez and her famously fabulous legs will star in the new campaign, dedicated to encouraging women to feel their most confident, powerful and beautiful – inside and out.
“The Venus brand empowers women and speaks to the ‘goddess’ in every one of us,” says Lopez.
“Every woman is a goddess in her own right when we let our best feminine self shine through. Venus keeps my legs looking beautiful, giving me the confidence to feel just like a goddess.”
As part of the campaign, a new philanthropic initiative has been developed – the Venus Goddess Fund for Education, which will carry the brand’s “goddess” message to a whole new level.
The newly established Venus Goddess Fund for Education will enable global educational opportunities for women through partnership with organisations such as CARE International, the Step Up Women’s Network and Lopez’s own Maribel Foundation.
Founded by Lopez and her sister Lynda, the mission of The Maribel Foundation is dedicated to improving the health and well being of women and children including raising the level of medical care available to them.
Lopez has also recorded a remake of the classing ‘Venus’ song as part of the campaign, a tribute to her incredible vocal talent and creativity.
“Music is one of my great passions, so being able to record and perform a remake of the iconic Venus song was a really special part of this campaign. I love that I could express my own passion and creativity, and hopefully inspire other women to do the same…whatever it is they love doing,” says Lopez.
“Jennifer is a Venus Goddess in every sense of the word. Our brand celebrates the multi-dimensionality of women, and no one embodies that more than her,” says P&G spokesperson Lisa Cunningham.
“You’re not just a goddess in the big moments in life, but in the little ones, too. Jennifer shared much of her personal experience as part of this campaign, and she’s every bit a goddess relaxing at home with her children, or performing on-stage, showing off those rock star legs.”
Visit www.GilletteVenus.com to listen to Lopez’s exclusive rendition of the Venus song, read her goddess story and find ways to engage with the Venus Goddess Fund for Education.