Johnson & Johnson today announced the appointment of Impact PR as its choice of public relations agency.

The world's largest manufacturer of healthcare products has chosen Impact PR to manage its New Zealand public relations portfolio. Impact PR is a boutique agency run by principals Mark Devlin and Fleur Revell-Devlin.

Craig Towers, Managing Director for Johnson & Johnson, selected Impact PR who will be responsible for Neutrogena, Aveeno, Clean & Clear, as well as the Johnson’s Adult and Baby brands.

“We look forward to working with Impact PR at a strategic level to ensure the continued success of our established brands. Impact PR will also provide strong launch support for a number of exciting initiatives later this year,” he says.

Fleur Revell-Devlin says her company’s approach was a good fit with Johnson & Johnson’s marketing strategy.

“Johnson & Johnson has a proud heritage of creating trusted brands and products for consumers. The company is entering an exciting phase and putting strategic PR at the heart of its business, it’s great to be a part of that,” she says.