Advertising by Impact PR
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - John Wanamaker
Considered to be the father of modern advertising by many, John Wanamaker’s comment is often echoed a century later by today's brand managers wanting to get more value from their advertising spend.
Impact PR offers a very fresh approach to achieving your advertising campaign objectives. We do all the usual stuff handled by all the usual advertising agencies of course - manage your media research, planning, media buying and advertising placements but with a difference - added value.
A strategic detail often lost in marketing today is that the most effective marketing strategies integrate Advertising with Public Relations.
It makes sense if you think about it - using both advertising and PR strategically will help ensure your company or brand’s messages are delivered to the widest possible consumer audience; gaining valuable endorsement as well as extensive coverage where you have control over how that message is presented by the media.
When managed by experienced professionals from equally experienced ad agencies, an integrated advertising campaign will help to build awareness for your brand and allow it to be appropriately positioned in the marketplace. Strategies created by our Auckland based ad agency Impact PR, deliver a fully integrated advertising campaign with the added value of editorial opportunities that go beyond ‘product placement’.
Our media planners are experts in the fields of:
- Media strategy
- Planning and buying (including rate negotiation)
- Digital strategy
- Online planning and buying
- Social media scoping and implementation
- Search engine marketing
Our specialties lie with retail advertising, direct response television, travel and online and emerging media.
With Impact PR and our media buying partnership, you get the benefits of PR company and marketing agency, fully accredited to all major media outlets and major media research systems such as Roy Morgan and Neilsen .
For more information please contact our consultant Fleur Revell.