Celebrity Appearances by Impact PR
Celebrities may from time to time be asked to represent brands.
Celebrities are also brands. To protect both requires strategic planning and preparation, strong media relationships and an ability to anticipate potential issues.
Impact PR has leveraged the brand involvement of international celebrities such as, Jennifer Garner, Lady Gaga, Eva Longoria, Lauren Brant, Vanessa Hudgeons, Leighton Meister, Rachel Hunter, Hulk Hogan and local celebrities including Rugby star Tony Woodcock, Bernice Mene, Dame Susan Devoy in a variety of partnerships to promote consumer products.
Most recently Impact PR hosted Pantene brand ambassador Rachel Hunter and daughter Renee Stewart for the next generation Pantene campaign in Auckland. Journalists remarked on what an excellent job Impact PR had done of maintaining positive coverage for Rachel Hunter and the PR programme was described by a New Zealand Herald journalist as a “carefully managed media launch”.
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