Social Media by Impact PR
Being where your target market is has never been more important.
The growing online trend towards use of social media by businesses to build their online presence is recognition that these new media offer a cost effective way to reach a broad new audience.
With Google now placing more emphasis on Twitter and Facebook content, these sites can be used by to get your message to national and international communities often faster than by other methods.
Social networking websites are also a relevant source of up-to-date information and are a popular point of reference to learn about the latest breaking news and stories. Businesses can take advantage of this trend by using these online media channels to launch products, keep consumers informed and link to their company website.
However, simply setting up a Facebook Page and crossing your fingers is unlikely to deliver worthwhile results.
We believe any social media strategy must be created with the overall business or brand objectives in mind. Deciding which social media channels to use then must be chosen with these objectives in mind. Stand-alone social media activity that acts exclusive of other parts of your business is unsustainable and will consume resources without adding long-term value. You must ensure all business and social media activities pull in the same direction to get the most out of the investment.
Benefits include the ability to build a community, which can be accessed, conversed with and broadcast to anytime, without the need for big-budget advertising campaigns or paying for website updates which can quickly become static and dated; and the ability to zero-in on your specific target market so you are not needlessly marketing to the wrong demographic.
Social media is no longer a ‘nice to have’ but an integral part of many businesses now. Most likely you have a social presence of some kind; the question is: Are you getting results?
For more information on how our social media specialists can help you get results, contact us today!