Social Media by Impact PR

Being where your target market is has never been more important.

The growing online trend towards use of social media by businesses to build their online presence is recognition that these new media offer a cost effective way to reach a broad new audience.

With Google now placing more emphasis on Twitter and Facebook content, these sites can be used by to get your message to international communities often faster than by other online methods.

Impact PR also has a presence on Wikipedia, Twitter, Facebook, LinkedIn and as well as numerous blogs and as a credible news source in its own right is directly referenced by Google which guarantees all client press releases appear on Google search engines within seconds of our submission.

Our own client news blog site has had over 2,000 visitors in one 24 hour period from posting one news release alone.

Businesses with an online presense can also use social media as an effective way to improve search engine rankings or SEO (Search Engine Optimisation). As a general rule the more relevant, in-bound links to your site, the better your Google rankings will be. An understanding of SEO has helped us build our own online presence so that our site ranks on the first Google search page for many key industry terms – eg PR agency. It is this experience which can be used to build your online presence as well.

Social networking websites are also a relevant source of up-to-date information and are a popular point of reference to learn about the latest breaking news and stories.  Businesses can take advantage of this trend by using these online media outlets to launch products, keep consumers informed and link to their company website.  

This strategy can be an extension of a successful marketing campaign as well as a way to target the younger demographic who are powerful consumers and heavy participants of social media.  However, this tactic may not be suited to all business models and it is essential to have a thorough understanding of your target market before deciding on this approach.