07

Jul 2014

A stylish shoe for every occasion, with ECCO® Spring/Summer 2014

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MEDIA RELEASE

ECCO introduces its new Spring/Summer 2014 collection, adding a pop of colour to the famous combination of style and comfort the Scandinavian footwear brand is known for.

Ecco-2014ssContemporary women can stay a step ahead in style and comfort this season, with Scandinavian footwear brand ECCO®’s Spring/Summer 2014 collection.

Introducing Dress Comfort – where ECCO puts the fun into functionality by creating options for women who want to feel good and look their best while they juggle the day’s tasks. Spring/Summer’s broad offering of gorgeous styles combine the current colour and style trends with futuristic elements such as metallic detailing and laser-cut perforations – it’s the perfect marriage of old nostalgia and modern day must-haves.

Of course loyal followers can rest assured that ECCO’s trusted advanced comfort technology still reigns supreme in every style. So whether you’re looking for sassy sandals in on-trend metallic tones, or classic contoured pumps with divine details, this range will certainly satisfy comfortistas.

Perhaps the collection’s most eye-catching flat, the Ecco Touch 15 ($269) is an elegant merge of the loafer and the ballerina. Filled with comfort benefits, the shoe features leather inlay soles with the ECCO Comfort Fibre System, direct-injected sole technology for strength and flexibility, and a soft and lightweight PU outsole. Handcrafted leather upper in your choice of canary yellow or black, this shoe gives you the premium edge while still pampering your feet.

Pump fan’s prayers have been answered with the refined leather upper, specially developed comfort shank and heel stabilizers that feature in the Ecco Touch 50 ($289). A naturally soft, light and breathable finish means this shoe is well structured yet still provides the flexibility to keep you pacing through a busy day. The leather detailing gives this classic black or moon rock hue a contemporary twist.

The perfect pair for playful summer evenings, the Ecco Touch 15 ($259) is a pretty ballerina flat from the Eye Candy trend – reflecting optimistic and positive vibes shown by surprising hues and unexpected detailing. The extra-fine leather upper gives these beauties a remarkable light, breathable feel, while the direct-injected PU outsole and dainty bow will have you floating step-by-step like a real deal dancer. With six colours to choose from you may well fall in love and need to take home two.

ECCO’s new-season sandal sees influence from futuristic trends. The Ecco Touch 25S’s ($279) modern metallic detailing and inventive perforation ensures this sandal stays a step ahead of the season’s core trend. However this modern style stays balanced with classic shade options (Gravel, or Black), and the ECA-moulded footbed and lightweight shank completes the comfort factor.

Talk about easy breezy, the Ecco Easy L ($229) boasts both comfort and convenience, as the slip-on style is ideal for the garden, the beach or barbeque! The smooth, soft camel nuback leather upper add grace to a sporty exterior – which comes in fun favourite colours such as Melon, or more subdued Gravel or Black – and the convertible heel back makes the this handy footwear option highly versatile and functional.

The humble espadrille stays hot this season, and ECCOs Osan ($299) undoubtedly brings classic into a new universe. This super-soft, flexible shoe takes the global trend into an exclusive, office-appropriate leather version, while still paying homage to the original design. Available in White, Red and Emerald.

Kick-start your weekend with the retro-cool ECCO Jogga sneaker ($319) – a modest and minimalist shoe which is still guaranteed to be admired. The soft and versatile Jogga is unlined for lightness and breathability, and also features removable textile inlay soles for a cool inner climate. Choose it in Dynasty blue to tick off the coolest summer colour trend, or stay classic in Gravel.

And for a more understated sneaker that still holds interest and appeal, the ECCO Osan ($319) features a clean silhouette and modern precision boosted by laser-cut perforations and the option of Red Alert or Black hues. Its airy comfort and slim-line feminine style embody summer’s poetic, dreamy side.

ECCO®’’s proven Direct Injection technology ensures every step in every shoe feels light and soft, but the wonderfully walkable Dress Comfort collection makes fashion fun. Time to step out in confidence this summer, because with ECCO®’ you know your feet are in good hands.

To view the full Spring/Summer 2014 ECCO® range, visit www.eccoshoes.co.nz

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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