21

May 2012

Be Inspired with Fujifilm X Series Quality Like You’ve Never Seen Before

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MEDIA RELEASE

Fujifilm are set to launch their new X Series stylish cameras that pay homage to a classic look with the latest technology to create picture perfect imagery, and a luxury accessory.

600-X-S1_FrontMedia Release: This season be inspired with Fujifilm X Series quality like you’ve never seen before. The new range from Fujifilm gives you stylish cameras that incorporate a classic look with up to date technology.
For inspirational shots with crystal clear quality, make sure you snap up the X Series from Fujifilm a range of cameras where style meets technology for the picture perfect combination.
The new X Series range offers you unique style with advanced technology and high levels of manual functionality as well as bringing back the classic retro casing, so you can truly look the part.
Fujifilm’s X series focuses on image quality pinpointing the technology to give you an extremely high standard of crystal clear images every time.
The range is led by the new Fujifilm X Pro 1 which offers the perfect mix of classic style and advanced technology to create a timeless must-have piece.
The X Pro 1 contains a Fujifilm-designed 16MP APS-C X-Trans CMOS sensor, colour filter array to suppress colour moiré, EXR Processor Pro image processor and dual-magnification hybrid optical / electronic viewfinder for exquisite imaging.
For the ultimate in exclusivity Fujifilm also offers the Limited Edition X100 Black; an elite camera from the X series which offers a perfected fusion of the optical and electronic viewfinder.
With only 10,000 available worldwide the X100 Black encompasses the strong and bold characteristics of its colour to take both the camera and photographer into unexplored territory.
For unbeatable imaging the new Fujifilm X10 encompasses the combination of a versatile and functional Fujinon lens and a bright viewfinder for a sensational shooting experience.
This camera offers luxury design and the ability to capture every moment in exquisite quality a Fujifilm masterpiece.
Lastly, Fujifilm introduces the award winning X-S1 incorporating the same 2/3-inch EXR CMOS sensor as its smaller sibling, the X10, but bringing a higher-end sensibility to the megazoom market. Whether you’re snapping shots of all you see or exploring your creative side this camera lets you do it all.
Fujifilm was recognized for the advanced technology they offer within the X-S1 when it secured the CES Best Camera Award earlier this year.
With design and technology combining to create advanced cameras that pay homage to classic style the X series offers a unique look with all you need to delve deep into photography and create unforgettable imagery.
For more information about the Fujifilm X Pro 1 (RRP $2,799.99), Fujifilm X100 (RRP $2,199.99), Fujifilm X100 Black (RRP $2,799.99), Fujifilm X10 (RRP $999.99) or the Fujifilm X-S1 (RRP $1,399.99) visit www.fujifilm.co.nz.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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