09

Feb 2015

Beat the Winter Blues in Comfort and Style with ECCO®

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MEDIA RELEASE

Carefully designed and made to suit work and play, the new ECCO® AW15 range offers a hybrid range of footwear perfect for the winter months.

Ecco LadiesIt’s often said Scandinavian people are some of the happiest in the world, so it makes sense that a walk in their stylish shoes as the seasons turn cooler could help you keep your optimism and positivity levels at an all time high – even as the temperatures reach all time lows!

Embracing the urban world we live in, while acknowledging the natural world we continue to admire and seek energy from, ECCO®’s Autumn/Winter 2015 collection draws inspiration from materials such as fur and velvet, while incorporating the trend of patent, to create an eclectic, hybrid range of footwear.

Carefully designed and made to suit work and play, the new ECCO® AW15 range adds two new shades of Midnight Blue and Green Gables to its traditional autumnal hues of Classic Black, Espresso, Coffee, Red Burgundy and Rust Brown – perfect to match with all of your favourite winter coats, pants and skirts.

Showcasing the overarching trend of Rendering Nature, the collection celebrates timeless appeal, Scandinavian simplicity and wear-anywhere functionality that sits at the heart of the Danish footwear brand’s ethos. The company’s Direct Injection Technology® brings comfort not only to casual shoes, but also to dress shoes – establishing an unprecedented, long-awaited balance of comfort and style that is here to stay.

With a creative and classic selection of wardrobe essentials including sneakers, booties, loafers, high-heels and menswear-inspired boots, ECCO®’s AW15 collection encapsulates elegance, while still giving you the comfort to go about your busy daily life that keeps you feeling happy and warm no matter what the temperature happens to be.

Don’t let dimmer days force you into the dark ages when it comes to your footwear. Make a futuristic fashion statement with the season’s must-have moto-inspired ECCO CLEO boot (RRP $389) in premium metallic leather. A stylish and practical urban style, these will keep your feet toasty and comfortable during those chilly days in town without missing a fashion beat. Team them with your best jeans or a favourite winter dress and stockings for a look that will have others doing a double-take.

If flats are your everyday staple, treat your feet to the gorgeous, feminine ECCO TOUCH 15 loafer (RRP $279). This season’s most stylish loafer is light, breathable and comfortable as well as looking like a million dollars (but not costing it!). A perfect solution for your workday, lunch with your girlfriends or a movie date with your beloved, the extra fine leather loafers come in black and burgundy so you can mix and match with ease.

Or get some va-va-voom versatility with the ECCO PERTH loafer (RRP $279) that blends a premium feel with contemporary style in the season’s exclusive Green Gable hue. With a flexible, slip-resistant rubber sole, and rendered in scene-stealing cow fur, they can be dressed up or down with a pantsuit or denim to look good – and feel even better.

Meanwhile it’s the perfect time to boot up, and there’s nothing better than a boot that can take you from work to dinner and onto the dance floor without a misstep! The ECCO TOUCH 75B ankle and mid-cut boots (RRP $319 and $379) are runway-worthy style that you can walk in all day and night in comfort thanks to the direct-injected outsoles. Both styles boast rich, oiled brushed leather, and classic 75mm heels that will scream sophistication but soothe your soles.

Take a leaf out of the boys’ books as the seasons get cooler with the statement style of menswear-inspired footwear with a feminine edge. The two styles of elegant ECCO TOUCH 15B (RRP $299 and $499) offer an easy pairing with any of your wardrobe basics while the durable soles offer all-day-long comfort. Keep it shiny and sleek with the patent leather mid-cut Chelsea boot complete with characteristic elastic strips that mean you can slip in and out of them with ease.

If it’s a more serious boot you’re after, the refined leather and equestrian-inspired details of the taller style is sure to keep the weather out and warmth in. Fashion isn’t forgotten though, with strap details and a rounded toe ensuring these work perfectly with a dress and blazer or your most attention-grabbing leather pants.

For more information about the ECCO® Autumn/Winter 2015 collection, visit www.eccoshoes.co.nz

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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