Sep 2013

Beautiful Lengths Announces Second Year – and Kiwi Women Are Called On To Donate Their Hair for Charity

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Pantene announces second year of Pantene Beautiful Lengths, a charity drive aimed at raising ponytail donations that will be turned into real-hair wigs for women undergoing cancer treatment.

60372_PGNPAN-P20006_BaseLeading haircare brand Pantene has today announced the launch of the second year of Pantene Beautiful Lengths, the first program of its kind in New Zealand to inspire Kiwi women to grow; cut and donate their hair to be turned into real-hair wigs for women undergoing cancer treatment.

The second year of Pantene Beautiful Lengths will launch on September 2 2013, with the return of Pantene’s National Donate Your Hair Week set to take place on November 11 2013, culminating in ponytail donation events taking place across the country with women, men and children all pledging their hair to the Pantene Beautiful Lengths cause.

Since launching in September 2012, Pantene Beautiful Lengths has raised nearly 5,000 ponytails as a result of generous donations from women and men across the country. Pantene has so far distributed 200 real-hair wigs to women undergoing cancer treatment at no cost to the women, with more wigs planned for delivery this year.

Continuing its partnership with Look Good Feel Better, a free service dedicated to teaching cancer patients techniques to help restore their appearance during chemotherapy and radiotherapy, Pantene is once again encouraging women and men to grow, cut and donate their ponytails to be made into real-hair wigs.

Actress Zooey Deschanel is joining forces with fellow Pantene ambassador and leading hairstylist, Barney Martin, to encourage people across the country to skip a trim and grow their hair longer and stronger before donating their ponytails to Beautiful Lengths during National Donate Your Hair Week.

Zooey Deschanel says “Pantene is helping to provide confidence and beautiful real-hair wigs to women who have lost their hair due to cancer treatment; you can’t put a price on that.”

“I know Australia and New Zealand have received 5,000 ponytails so far which will make a huge difference to many women with cancer, and I hope we can surpass that number this year,” she says.

In support of the program, Pantene has launched the Pantene Beautiful Lengths Collection to help women grow their hair long and strong and skip a trim in order to donate. The Pro-V Keratin formula in the Pantene Beautiful Lengths Collection helps weak, brittle, damage-prone hair gain strength against breakage for hair that is up to 10x stronger1, to leave you with soft, healthy, hydrated and beautiful hair, ready to donate.

General Manager of Look Good Feel Better, Clare O’Higgins, says Look Good Feel Better is incredibly appreciative of their partnership with Pantene and the support they are providing for its services.

“We love how  this inspires people to grow, cut and donate their healthy hair to create free, real-hair wigs for women who have lost their hair due to cancer treatments,” says O’Higgins.

P&G spokesperson, Lisa Cunningham, says “We are so proud of everyone who donated their hair enabling Pantene Beautiful Lengths to make a difference to the lives of women undergoing cancer treatment across New Zealand.”

“As a worldwide leader in haircare products, Pantene is committed to giving back to the community and we will continue to take Pantene Beautiful Lengths from strength to strength,” says Cunningham.

“By donating your hair to Pantene Beautiful Lengths or by simply helping to raise awareness of the program through social media and word of mouth, you are making an enormous, real difference to the lives of women going through cancer.”

For more information, please visit www.beautifullengths.co.nz  or the Pantene Facebook page www.facebook.com/PanteneANZ.


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Mark Devlin
With more than 20 years in public relations and marketing Mark Devlin has an impressive portfolio of clients who trust him with their brands. His ability to translate a commercial story into an informative and engaging business piece has seen his clients secure cut-through media coverage, position them as market leaders in their respective fields and grow their businesses substantially.
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