04

Nov 2013

Beautiful Lengths Calls On Kiwis For National Donate Your Hair Week

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MEDIA RELEASE

Leading hair care brand Pantene has selected November 11-17 as 2013 Beautiful Lengths National Donate Your Hair Week – an initiative that supports New Zealand women living with cancer.

Pantene_Beautiful_LengthsLeading hair care brand Pantene has today announced the launch of this year’s Beautiful Lengths National Donate Your Hair Week – an initiative that supports New Zealand women living with cancer.

Held from November 11-17, 2013, this will be New Zealand’s second National Donate Your Hair Week and will see hair donations taking place across the country with women, men and children pledging to cut off their ponytails for the Beautiful Lengths cause.

The Pantene Beautiful Lengths campaign, in partnership with the charity Look Good Feel Better, aims to inspire Kiwis to grow, cut and donate their hair to be turned into real-hair wigs for women undergoing cancer treatment.

General Manager of Look Good Feel Better, Clare O’Higgins, says Pantene Beautiful Lengths encourages New Zealanders to come together to support Kiwi women living with cancer.

“A real-hair wig can make a huge difference in helping women with cancer to retain a part of their identity and giving them an uplifting sense of confidence within themselves,” says O’Higgins.

P&G spokesperson, Lisa Cunningham, says the launch of National Donate Your Week 2013 is an exhilarating time for the Beautiful Lengths programme.

“We launched Pantene Beautiful Lengths to provide a source of comfort, happiness and inspiration to women battling cancer,” says Cunningham.

“National Donate Your Hair Week gives Kiwis a chance to reach out to those undergoing cancer treatment in a way that supports them looking and feeling healthy, which is important to them.”

For more information, please visit www.beautifullengths.co.nz or the Pantene Facebook page www.facebook.com/PanteneANZ.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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