12

Nov 2012

Beautiful Lengths Launches National Donate Your Hair Week

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MEDIA RELEASE

Beautiful Lengths Launches National Donate Your Hair Week – Haircare brand Pantene has launched the Beautiful Lengths National Donate Your Hair Week

img_wigsLeading haircare brand Pantene has today announced the launch of Beautiful Lengths National Donate Your Hair Week an initiative that supports New Zealand women living with cancer.

Scheduled to take place from November 12-18, 2012, National Donate Your Hair Week is a first for New Zealand and will see hair donations taking place across the country with women pledging to cut off their ponytails for the Beautiful Lengths cause. The Pantene Beautiful Lengths campaign, in partnership with the charity Look Good Feel Better, aims to inspire women to grow, cut and donate their hair to be turned into real-hair wigs for women undergoing cancer treatment. General Manager of Look Good Feel Better, Yvonne Brownlie, says Pantene Beautiful Lengths is a great way for women to rally together and donate their hair in support of New Zealand women living with cancer.

“Women who undergo cancer treatment just want to feel like themselves and a real-hair wig can make such a huge difference to a woman’s self-esteem during this difficult time,” says Brownlie. P&G spokesperson, Lisa Cunningham, says the launch of National Donate Your Week is an exciting and inspiring time for the Beautiful Lengths program. “Pantene Beautiful Lengths was created because we want to be there for women battling cancer when looking and feeling healthy is so important to them,” says Cunningham. “National Donate Your Hair Week is an opportunity for Kiwi women to support other women and help give them encouragement, hope and happiness.” For more information, please visit www.beautifullengths.co.nz or the Pantene Facebook page www.facebook.com/PanteneANZ.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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