20

Feb 2015

Beef up Your BBQ with Mr Beak’s Pale Ale Burgers

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MEDIA RELEASE

Mr Beak’s Beef Burger with Pale Ale combine two Kiwi favourites into one unique, mouth-watering meal perfect for Summer.

beefaleburgerIt doesn’t get much better on a cloudless hot and sunny day than a juicy burger fresh off the BBQ washed down with an ice-cold beer – which is why the new Mr Beak’s Beef Burger with Pale Ale is a no-brainer addition to your summer menu!

Fresh and hearty, these unique burger patties are infused with a specially crafted Pale Ale perfect for the summer months, combining two Kiwi favourites into one mouth-watering meal.

Made in New Zealand with local meat and ingredients, the patties are packed with the delicious flavours of onion, garlic, rosemary, thyme and parsley, along with tangy citrus notes from the Pale Ale that will guarantee your signature beef and beer burger will be the one to beat.

Easy to cook on the BBQ or under the grill, Mr Beak’s Beef Burger with Pale Ale are sure to keep even the biggest appetite satisfied in a fresh burger bun with your favourite condiments. Keep it classic with lettuce, tomato, onion rings and a dollop of Kiwi staple tomato sauce, or go gourmet by adding rocket, chutney and brie.

With no artificial colourings or flavours, and no added MSG, the patties are quick and convenient to prepare and sure to tempt the tastebuds of anyone at your next back-deck barbecue lunch or dinner.

“We’ve combined two Kiwi staples into the ultimate beef and beer burger, which we know will keep all those dedicated BBQ chefs very happy this summer,” says Mr Beak’s Managing Director, Graeme Laurence.

“These burger patties are the first of their kind in New Zealand, don’t have a hefty price tag, and they eliminate the need to be in the kitchen making patties from scratch.”

A family-owned business for more than 130 years, four generations of Beaks have worked in the meat industry on every continent, searching for the best flavours and combinations.

Each Mr. Beak’s recipe is crafted in small batches in New Zealand, using traditional methods to create tastes that replicate their love of flavours from across the globe and inspiring their reputation as ‘True Taste Pioneers’.

Mr Beak’s Beef Burger with Pale Ale come in packs of four (RRP$6.99) and are exclusive to Countdown.

For more information, visit www.facebook.com/mrbeaknz

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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