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Dec 2011

Bring Your Locks To Life This Party Season with Nice’n Easy!

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MEDIA RELEASE

Does your hair need a lift? Bring your locks to life this party season with Nice’n Easy! Think of it as the ultimate solution for dull, flat hair.

nice-n-easyOct12-mainYour outfit looks hot, your skin is glowing and your lippie is the perfect summer shade – don’t let the side down with flat, drab hair colour – complete your look this party season and bring your locks to life with Nice’n Easy Anti-Flat Dimensional Colour!

Nice’n Easy Anti-Flat Dimensional Colour from Procter & Gamble, the company behind some of New Zealand’s most well-known brands, injects life into your hair colour in just one simple step, with gorgeous tones and highlights built into every shade for natural looking colour that banishes dull, flat hair colour for good!

Celebrity Colourist and Nice’n Easy ambassador, Belinda Jeffrey says, “As a professional colourist, women sit in my chair all the time and tell me they know something is wrong with their look, but don’t know exactly what it is. The secret to great hair colour is making sure it’s anti-flat. Anti-flat hair colour has natural-looking tones and highlights and reflects light.”

“Many women don’t realise they should reassess their hair colour every few years. As you age, your hair colour and texture changes, and so does your skin tone. What that means is, a shade that was perfect for you a few years ago, may now look flat and make your skin look dull. Making a subtle change by adding dimension in tone or lightness, will make a big difference,” says Jeffrey.

For hair that sparkles in the summer sun and bursts with energy and personality, you can’t go past Nice’n Easy! Each shade works harder to deliver natural looking colour and has the right level of dimension to ensure 100 per cent grey coverage, without making the colour look flat. Bonus – this can all be done in the comfort of your own home!

Adding dimension to your hair colour is all about subtle change that makes a big difference – without the dramatic colour change! Just like your favourite lip gloss changes the tone of your lips and gives them the ability to reflect light, Nice’n Easy’s rich base colour with contouring highlights and lowlights produce three dimensional colour.

All Nice’n Easy shades feature the exclusive ColourBlend technology which contains EDDS*. This patented ingredient works with the ions in your hair to ensure consistent colour results every time – from root to tip!

The unique ColourBlend technology is based on the insight that natural hair colour is composed of at least three different tones. It works by blending three different tones in each shade, for natural looking, multi-dimensional, anti-flat results that maintain colour depth for up to six weeks.

Clairol Nice’n Easy is available in 37 shades in stores nationwide from $14.49 – check out our new packaging! For more information, visit www.clairol.co.nz

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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