04

Oct 2013

Challenge Yourself To Beautiful Skin, with the Olay Regenerist Four Week Challenge!

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MEDIA RELEASE

Inspired by the news that almost half (48%) of women do not believe the claims made about skincare products, Olay introduces the Olay Regenerist Four Week Challenge.

Olay Regenerist Micro-Sculpting CreamAre you up for a challenge that involves someone else doing the hard yards? Challenge yourself to beautifully hydrated, regenerated skin and let Olay Regenerist do the work for you – and see if the look of four years of lines and wrinkles can be reduced in four weeks!

The exciting new Olay Regenerist Four Week Challenge was inspired by the news that almost half (48%) of women do not believe the claims made about skincare products. With the Olay Regenerist Four Week Challenge, you’ll find out if the look of four years of lines and wrinkles can be reduced in four weeks – and Olay already has some amazing results.

In a recent trial conducted by Olay using the state of the art VISIA 6 imaging system, seven women used the all-new Olay Regenerist Micro-Sculpting Cream for a four-week period with some impressive outcomes. One of the participants saw an average 12 per cent reduction in the appearance of fine lines and wrinkles around her eye area in just four weeks!

Testament to these great results, thanks to insights stemming from the science of Cellular BioEnergetics, new Olay Regenerist with 20 per cent more anti-ageing ingredients can regenerate your skin surface faster than a $250 luxury cream  and hydrates better than 18 luxury creams costing up to $500.

With Olay Micro-Sculpting Cream, after just…

10 minutes: Noticeable improvement to ageing concerns like eye lines and brightness and boosting hydration.

Four days: Hydrates to provide firmer skin.

Five days: Regenerates skin up to 2X faster by boosting natural skin renewal.

Within One Jar: Visible wrinkle reduction.

Olay Regenerist Ambassador, Rebecca Gibney, says “Look, I’m no stranger to being disappointed by the claims that beauty brands make with the latest and greatest creams just not doing what they promise. That is why I am so excited to share the all new Olay Regenerist results to encourage women to take the challenge and reduce the appearance of four years of wrinkles in just four weeks.”

Olay Spokesperson, Candice Glynn, says the new Olay Regenerist Four Week Challenge is an inspiring way for women to see first-hand just how attainable great skin can be.

“Olay is committed to providing women with products that really do give them the results they want. That’s why we were inspired to create the Olay Regenerist Four Week Challenge, so that women can see for themselves how the appearance of four years of lines and wrinkles can be reduced in four weeks,” she says.

“New Olay Regenerist gives you the opportunity to use and enjoy a product that offers 20 per cent more anti-ageing ingredients, with technology proven to fight skin fatigue, and giving you beautifully hydrated, regenerated skin.”

The new Olay Regenerist range (RRP $15.99- $49.99) is available now from leading pharmacies and supermarkets nationwide

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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