05

Sep 2012

Charity Calls for NZ Women to Gift Hair

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MEDIA RELEASE

The Pantene Beautiful Lengths campaign has announced their partnership with charity Look Good Feel Better to persuade Kiwi women to grow then cut their hair to donate to be turned into real hair wigs for women undergoing cancer treatment.

Kiwi Women Called On To Donate Their Hair For Charity- Pantene has announced the launch of the Beautiful Lengths campaign in partnership with Look Good Feel Better to encourage Kiwi women to grow and cut their hair to donate to be turned into real hair wigs for women undergoing cancer treatment.

Leading haircare brand Pantene has today announced the launch of Beautiful Lengths, a campaign in partnership with the charity Look Good Feel Better, to encourage Kiwi women to grow; cut and donate their hair to be turned into real-hair wigs for women undergoing cancer treatment.

More than 10,000 women are diagnosed with cancer in New Zealand every year*.

By partnering with Look Good Feel Better, a free service dedicated to teaching cancer patients techniques to help restore their appearance during chemotherapy and radiotherapy, Pantene will fund the creation of real-hair wigs by helping women grow beautiful hair to donate. Pantene will work with Look Good Feel Better to distribute these wigs across New Zealand.

Actress Naomi Watts is joining forces with fellow Pantene ambassador and leading hairstylist, Barney Martin to encourage women across the country to skip a trim and grow their hair longer and stronger before donating their ponytails to Beautiful Lengths during National Donate Your Hair Week which launches on November 12, 2012.

Naomi Watts says I can only imagine that being diagnosed with cancer is terrifying and if we can support women undergoing treatment by cutting and donating our hair to provide them with a real-hair wig that’s a difference I hope many of us will make. I’m really proud to be part of Pantene Beautiful Lengths and bring this fantastic cause to New Zealand.

Since 2006 Beautiful Lengths has been a huge success in North America receiving over 300,000 ponytails to create 24,000 real-hair wigs for women who have lost their hair through cancer.
There are many ways to show your support for the Beautiful Lengths program in New Zealand. To make a donation, your hair must be at least eight inches long less than 5 per cent grey and cannot be coloured or chemically treated.

Even if you can’t pledge your ponytail you can help by uploading a personal story spreading the word and sharing the love of Beautiful Lengths. Visit www.beautifullengths.co.nz for further information on growing and donating your hair and how to get involved.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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