08

Dec 2011

Create Your Own Botanical Paradise This Summer With Drama Clean From Herbal Essences!

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MEDIA RELEASE

Get back to nature and create your own botanical paradise this summer with Drama Clean from Herbal Essences!

Get refreshed with your own botanical paradise this summer, thanks to Herbal Essences Drama Clean – the ultimate combination to get you – and your hair – ready for lights, camera, action!

Herbal Essences Drama Clean Shampoo & Conditioner contains a new hydration activated formula, combined with beautifully delicate botanical ingredients to give your hair a spotless clean every time.

The lightweight formula in Herbal Essences Drama Clean Shampoo & Conditioner refreshes and revives normal and oily hair and leaves you feeling closer to nature, thanks to beautifully refreshing green tea and citrus blossom extracts.

The Herbal Essences collection from Procter & Gamble, the company behind some of New Zealand’s most well-known brands, lets you reveal your hair’s true nature, drawing on nature inspired heritage and technology to return luscious balance back to your hair.

Herbal Essences Scientist, Dr Jasmine Karsono, says the new Herbal Essences Botanicals range welcomes healthy, hydrated hair and farewells dry, damaged locks.

“The innovative silkening ingredients infuse strands with moisture, leaving them soft and smooth without all the build-up. This formula, combined with the delicate botanical ingredients helps to give a clean, enriched feeling to hair,” says Dr Karsono.

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Herbal Essences Drama Clean Shampoo & Conditioner (RRP $6.12 each; 300ml) are available in stores nationwide.  For more information visit www.clairol.co.nz

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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