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May 2012

Crispier on the Outside, Fluffier on the Inside When it comes to Pizza, Domino’s has got you covered!

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MEDIA RELEASE

Go to the experts for a pizza crust that is crispier on the outside, fluffier on the inside when it comes to pizza, Domino’s has got you covered!

New_Classic_CrustThe delicious new Classic Crust has better taste, better texture so crust lovers out there can have the ultimate taste sensation.
Think you couldn’t love Domino’s pizza any more than you do already? Think again! Crispier on the outside, fluffier on the inside when it comes to the new Classic Crust, Domino’s has got you covered!
The delicious new Domino’s Classic Crust boasts better taste and better texture for crust lovers so you can enjoy a pizza crust that’s crispier on the outside but still soft, light and fluffy on the inside!
The new Classic Crust is still made fresh in-store, created with baker’s flour and semolina to create a crispy outside with a fluffier inside. A new crimping technique gives the crust its unique ‘European style’ edge.
Domino’s New Zealand General Manager, Josh Kilimnik, says he is excited to see what Domino’s customers think of the new Classic Crust.
“Many people will think we are crazy for making a significant change to our most loved crust, but we are confident pizza lovers will be amazed by the new product!” says Kilimnik.
“We have worked for more than 18 months to perfect this product, testing it with consumers to make sure we have the tastiest crust ever the result is a tastier, crispier and fluffier European style pizza base.”
Domino’s New Crispier Classic Crust is available from June 11th, 2012. For more information, visit www.dominospizza.co.nz

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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