23

Mar 2010

Cutting-Edge Technology With A Conscience JVC Thinks Pink For Charity

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MEDIA RELEASE

JVC Thinks Pink For Charity The New Zealand Breast Cancer Foundation will benefit from the latest camcorder release from JVC.

GZ-MS215-Pink

Leading international electronics company JVC has announced its launch of a pink camcorder, combining high fashion technology with a worthy Kiwi cause.

For every pink Everio SD Camcorder purchased, JVC will donate $10 to The New Zealand Breast Cancer Foundation. The GZ-MS215 Everio Camcorder is the first Everio camcorder to be made in the colour pink – a nod to one of the most recognisable brands in the world – the pink ribbon.

With its look-at-me hot pink hue, the GZ-MS215 camcorder offers users a stylish, personalised experience without compromising the trusted quality of JVC products. Packed with features to capture every moment in high picture quality – even in less-than-ideal shooting conditions – the GZ-MS215 is the ultimate feel-good accessory this season.

JVC’s decision to donate $10 from sales of the pink Everio to The New Zealand Breast Cancer Foundation reflects its ongoing commitment to operating as a socially responsible business.

General Manager for JVC New Zealand, Chris de Wit, says the company is proud to be able to assist in the funding of research into a disease that affects a significant number of New Zealand women and their loved ones.

“Most of us have been affected by breast cancer either directly or indirectly – or we know of someone who has. We are proud to be a supporter of a foundation that is finding a way forward towards better education, better treatment and ultimately, improving survivorship,” says de Wit.

“We have always tried to bring colour to our products first, and being able to offer our customers a more personal device is what makes the JVC experience memorable. By bringing a pink camcorder into the mix and partnering with the New Zealand Breast Cancer Foundation, we took the opportunity to showcase JVC‘s style, and to give something back to the community at the same time.”

The GZ-MS215P Pink Everio is available from leading retailers (RRP $599.00).

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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