Apr 2011

Domino’s leaps ahead with mobile ordering

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Domino’s leaps ahead with mobile ordering a new website for ordering via cell phones has been launched.


New Zealand’s favourite pizza company, Domino’s Pizza, is now more portable and accessible than ever with the launch of a Mobile Ordering Site for all internet enabled mobile devices.

Domino’s new Mobile Ordering Site is the most advanced Quick Service Restaurant (QSR) mobile ordering site in  New Zealand.

The launch pushes Domino’s even further ahead in its drive to offer customers more ways to order their favourite pizza.

Domino’s CEO and MD Don Meij said the launch of a dedicated Mobile Ordering Site will help drive the Company’s digital sales to never-before-seen heights in the New Zealand online industry.

“It’s no secret that our digital business is the way of the future for us. In fact, over the next three years we know that more than 50% of sales will be from this side of our business,” Mr Meij said.

“What’s even more exciting is our goal to have more than half of our digital sales coming from a portable device such as a mobile or tablet. This will mean more than 25% of our total sales are from customers who are using new hand-held technologies to order their favourite things.

“We strongly believe in investing significant time and money into this platform and are already looking at ways to grow our digital footprint even more in the future.”

Mr Meij said Domino’s aim was to drive portability and ensure customers could order a pizza anywhere and anytime.

“We know traditional methods of ordering pizza – such as walking into store or using your home phone to dial in an order – no longer resonate with our customers. We need to move with them and offer greater possibilities,” Mr Meij said.

“It’s all about having the freedom to be wherever you are, doing whatever it may be but still be about to place an order with Domino’s without putting your life on hold.”

Domino’s Pizza Enterprises Ltd and its franchisees have 540 stores across New Zealand and Australia, employing more than 15,000 part-time and full-time staff and making more than 60 million pizzas each year.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
Domino’s leaps ahead with mobile ordering
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