28

Oct 2011

Don’t Forget The Essentials For Your Hair This Summer!

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MEDIA RELEASE

Everyone’s favourite season is just around the corner! Don’t forget the essentials for your hair this summer.

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The sun is shining, the fridge door is covered with party invitations and you’ve got your summer beauty regimen sorted – or do you? This season, whether you’re at home or away, don’t forget the essentials for your hair – keep Nice’n Easy Colour Blend Foam top of your list!

Nice’n Easy Colour Blend Foam is the simple, quick way to give your hair a quick summer pep talk – just 3 shakes – foam it – love it! Forget spending hours in the bathroom trying to achieve the perfect colour job too – thanks to Nice’n Easy Colour Blend Foam’s non-drip formula, you’ll get to the party quicker!

Your at-home colouring experience is transformed with Nice’n Easy Colour Blend Foam, making it easier to achieve gorgeous, lasting dimensional colour and 100 per cent grey coverage. Whether it’s a girls’ night out or a hot date, you can trust Nice’n Easy Colour Blend Foam to come to the party this summer!

What’s different about Nice’n Easy is the optimised polymer based foam formula, which means it’s easy to use  and works quickly, leading to a stunning colour result.

Colourist to the stars and Nice’n Easy ambassador, Belinda Jeffrey, says the new foam technology developed by Clairol is a hugely exciting addition the range.

“Customers will be blown away by the ease of use, and the results are phenomenal!” Jeffrey says.

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Multi-Dimensional Colour

Nice’n Easy’s exclusive Colour Blend Foam delivers a pigment rich base layered with contouring highlights. The superior dimensional, true-to-you colours are available in 18 shades providing 100% grey coverage and six weeks of lasting colour. Each pack also contains Nice’n Easy’s Colourseal Gloss which is the essential final step to ensure you lock in the colour and protect your hair.

How to use Nice’n Easy Colour Blend Foam

Like traditional colourants, Nice’n Easy Colour Blend Foam comes with a tint and developer. To mix, simply shake together, just three times, then squeeze the bottle to dispense the foam right into your gloved hand. With the foam formula you don’t need to use an applicator, just massage through with your fingers.

Belinda Jeffrey’s steps for use:

1. Protect your skin by applying a barrier cream around your hairline

2. Mix the developer and tint together with just 3 shakes

3. Put on your gloves

4. Apply to your hair by simply squeezing the bottle then, just like you would your shampoo, foam to cover all your hair

5. Wait for the developing time (25 minutes, or 35 minutes for grey hair)

6. Rinse until water runs clear and apply the ColourSeal Gloss Conditioner sachet

7. Rinse thoroughly, dry and style as usual to reveal your glossy new colour

Just 3 shakes – foam it – love it!

Clairol Nice’n Easy Colour Blend Foam (RRP $17.99) is available in 18 shades in stores nationwide.  For more information visit www.clairol.co.nz

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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