Aug 2010

Embrace the Cause with Venus

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Embrace the Cause with Venus, a new way to support the New Zealand Breast Cancer Foundation.


It’s a cause that will touch almost every one of us at some point in our lives – and with one in nine New Zealand women diagnosed with breast cancer in their lifetime*, it’s not a cause we can afford to ignore.

To ensure that all Kiwi women are breast cancer aware, Gillette Venus have partnered with The New Zealand Breast Cancer Foundation (NZBCF) to launch a product with heart – the popular Embrace razor will now also be available in pink to help Kiwi women get closer to the cause.

The new pink Venus Embrace will be available in New Zealand from mid-September and an on- pack donation of 50c from every razor sold will be donated to the NZBCF between October 1 and mid November.

The special edition pink Venus Embrace will include a ‘breast awareness booklet’, educating Kiwi women on how to be breast aware and to help set proactive breast checking habits for life. By providing the right tools, Venus and NZBCF hope to encourage women to check their breasts for abnormalities, as regularly as they change their razor blade (approximately once per month).

Heather Shotter, Executive Trustee of the NZBCF, is excited about the new partnership.

“We are thrilled to have Gillette Venus on board to support the NZBCF and it provides an easy way for New Zealand women to help support the cause,” she says.

“It is extremely important for women to be breast aware as it can save lives. More than 2,500 women are diagnosed with the disease every year in New Zealand, making it a disease – and a cause – that we all need to do something about.

“The bath or shower is an ideal place for women to check their breasts and now with the pink razor they have a simple yet effective reminder to do so,” says Ms Shotter.

Gillette Venus Embrace gives you Venus’ closest shave for seriously smooth skin. The five curve-hugging blades are positioned closely together and spring-mounted to create a shaving surface that adjusts to the natural contours and curves of your body. This allows the blade cartridge to sit flatter on the skin for a closer shave – no nicks or cuts here!

A protective ribbon of moisture fully surrounds the shaving surface for a super-smooth glide, while the soft grip handle improves control – even when wet. The shaving system also includes a ShowerPod™, with suction cup attachments for convenient razor and blade storage in your bathroom cupboard.

So embrace the cause with Venus and purchase any pink Venus Embrace or specially marked razor during October to help raise money for The New Zealand Breast Cancer Foundation.

The pink Venus Embrace with breast awareness booklet will be available from mid September in leading supermarkets and pharmacies.

The Venus Embrace range includes:

  • Gillette Venus Embrace Pink razor (includes refillable razor handle, two cartridges, a shower compact and breast awareness booklet) – RRP $15.69
  • Gillette Venus Embrace Refill Cartridges (x4) – RRP $20.98
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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
Embrace the Cause with Venus
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