Aug 2013

Embrace The Seasons Of Sun, Fun and Socialising – with ECCO!

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ECCO launches new Spring/Summer range for 2013. Created with a diverse palette of sun-faded pastels, strong bold hues and earthy rough tones, the collection is defined by three key trends; Northern Light, Clean Cut and Rebel Nature.

ECCOMake a statement with your shoes this season and flaunt your feet in soft, stylish and seriously comfortable footwear from ECCO – shoes that are guaranteed to put a spring in your step!

The exciting new Spring/Summer 2013 collection from leading footwear brand ECCO celebrates the lustrous beauty of the Scandinavian summer. From subtle high heels to ballerinas and peep toes for the girls, to moccasins and espadrilles for the boys, your feet will be the focal point of every social event!

Created on a diverse palette of sun-faded pastels, strong bold hues and earthy rough tones, ECCO’s Spring/Summer 2013 collection is defined by three key trends; Northern Light, Clean Cut and Rebel Nature. Northern Light embraces relaxed elegance, while the Clean Cut collection pays homage to the retro fashion eras of yesteryear. Finally, Rebel Nature caters to rebellious types whose style juxtaposes rough and dirty with a soft, natural touch.

Take a journey through the Scandinavian summer with ECCO’s Northern Light collection. From urban window-shopping on vintage bicycles, to fir trees on forest walks or the high skies and windy coasts of the beaches – wherever your summer dreams may take you, there’s a pair of shoes to indulge your senses!

With its relaxed yet elegant vibe, this collection is all about Scandinavian fashion and fun, combining aesthetics with modern technology. Sun-faded pastels such as white, rose, emerald and dusty grey, coupled with hand-made detailing make this a collection to remember.

Slip on instant chic with the ECCO women’s Osan (RRP $299); a simple, super-soft and flexible espadrille-inspired shoe that offers soft leather uppers and a full leather lining that is both naturally soft and breathable – perfect for wearing barefoot! Available in Rose Dust and Emerald, the ECCO Osan rubber sole also provides excellent grip for everyday wear.

Everyday wear continues to look great with the ECCO men’s Clayton (RRP $349) – the ultimate stylish meeting point between formal and casual footwear, in a plain toe Derby lace up shoe. Available in Cognac and White, the ECCO Clayton offers supreme comfort and flexibility with its removable, leather-covered inlay sole that boasts the ECCO Comfort Fibre System (ECFS).

If retro fashion is your idea of footwear heaven, ECCO’s Clean Cut collection is the ultimate style reference to the 1950s and 60s – footwear that represents a funky yet polished elegance, with a sophisticated edge that fuses smooth attitudes, sharp lines and a touch of exclusivity.

Taking inspiration from the Pan Am époque, the glamorous world of pilots and flight attendants and the emerging pillbox hats, pencil skirts and waist-cut jackets, ECCO’s Clean Cut Collection follows its love affair with the 1950s with the hippies of the swinging 60s, reflected through bright, unapologetic colours and tones.

Splashes of primary colors and graphic details on peep-toe, high-heeled stilettos with plateau constructions are all key players in this trend’s dynamic aesthetics, so prepare to wow with your feet! And no shoe will give you better wow factor than the ECCO women’s Okoya (RRP $339) – an alluringly fashionable peep toe dress shoe with a platform heel to add height, interest and stability!

The ECCO Okoya is available in bright, beautiful Cobalt, as well as Black, and features a brushed leather finish with a breathable lining and a textured sole to keep you steady – and stylish – on your feet.

Continue your style advantage with ECCO’s Rebel Nature collection – a trend that pays tribute to everyone’s favourite outcast! Forces of nature add a rustic edge with references to work wear, and handcrafted elements lend an industrial vintage angle. Featuring strong hues of cognac, dark clay, and black, Rebel Nature is a footwear force to be reckoned with.

ECCO women’s Ossima (RRP $339) wedge sandal features uppers made of leather with a unique antique finish. Available in natural leather colours, the Ossima offers a highly breathable, moisture absorbent lining and a flexible sole for super-comfortable, relaxed walking. With its 80mm heel height and leather-covered wedge, the Ossima is guaranteed to be a staple in your spring/summer wardrobe!

And for a modern casual staple, ECCO men’s Cuno (RRP $329) in Dark Clay suede is a moccasin shoe that not only looks great – but also features a hard-wearing sole for better grip and a removable leather-covered inlay sole with ECFS. ECFS also increases air circulation within the shoe, creating the perfect inner climate for your foot.

ECCO Marketing Manager, Chakira Audenaerde, says the the detail and simplicity of the new ECCO Spring/Summer 2013 collection represents the passion held by the brand’s designers for the Scandinavian summer.

“This exciting new collection from ECCO exposes the senses to the soft shades of light, the blossoming flora, the spicy aroma of leather and the characteristic buzz that is such a part of the Scandinavian summer,” says Audenaerde.

“No great outfit is complete without a pair of stylish, comfortable shoes, and we believe ECCO’s Spring/Summer 2013 collection really celebrates the fun you can have with your footwear – without having to compromise on quality or comfort!”

To view the full Spring/Summer 2013 ECCO range, visit www.eccoshoes.co.nz


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Mark Devlin
With more than 20 years in public relations and marketing Mark Devlin has an impressive portfolio of clients who trust him with their brands. His ability to translate a commercial story into an informative and engaging business piece has seen his clients secure cut-through media coverage, position them as market leaders in their respective fields and grow their businesses substantially.
Embrace The Seasons Of Sun, Fun and Socialising – with ECCO!
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