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May 2014

Enjoy Fresh Authentic Indian Curries At Home This Winter, with The House of India Range from Mr. Beak’s

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MEDIA RELEASE

The new Taste of India range from Mr. Beaks introduces a new authentic flavour range to entice spice lovers and give Kiwis a truly Indian experience.

Indian-CurryLove curry but don’t have the time create all those delicious flavours at home? Sit back and enjoy quick, easy authentic Indian curries at your own dinner table, with The House of India range from Mr. Beak’s!

Whether you fancy the fresh, creamy flavours of Mr. Beak’s new House of India Butter Chicken or the richness of an aromatic Mr. Beak’s House of India Rogan Josh, The House of India range from Mr. Beak’s is the convenient, affordable way to savour the wonderful taste of Indian curries.

The ultimate in winter comfort food, Mr. Beak’s House of India range uses quality ingredients and is fresh, authentic and ready to cook. With no artificial colours or flavours, MSG free and low in preservatives, Mr. Beak’s House of India Butter Chicken and Rogan Josh are made using 100 per cent New Zealand chicken and New Zealand beef respectively. Just serve with your favourite rice and you’ve got a quick, easy, curry brimming with flavour!

A family-owned business for more than 130 years, four generations of Beaks have worked in the meat industry on every continent, searching for the best international cuisine secrets, flavours and combinations to bring home to Kiwi foodies.

Each Mr. Beak’s recipe is crafted in small batches right here in Aotearoa, using traditional methods to create tastes that replicate their love of flavours from across the globe and inspiring their reputation as ‘True Taste Pioneers’.

Mr. Beak’s Managing Director, Graeme Laurence, says The House of India range provides Kiwi families with the ideal way to enjoy their favourite curries in the comfort of their own home.

“The House of India range from Mr. Beak’s is all about bringing fresh, authentic flavours to the table – without the hassle or price tag. We know how popular curries are, especially during the cooler winter months, so we’ve created an at-home experience that really brings the uniquely delicious tastes of India into Kiwi homes,” says Laurence.

The Mr. Beak’s range includes:

  • Mr. Beak’s The House of India Butter Chicken: RRP $11.00 (500g)
  • Mr. Beak’s The House of India Rogan Josh: RRP $11.00 (500g)

Mr. Beak’s products are exclusive to Countdown.
For more information, visit www.facebook.com/mrbeaknz

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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