15

Apr 2013

Feel Free During Your Period with New Tampax Pearl!

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MEDIA RELEASE

New Tampax Pearl helps women feel comfortable and free while on their period with maximum protection.

Media Release by Mark Devlin (circle me on Google +) of Auckland Public Relations Company Impact PR: Feel comfortable during your period with new Tampax Pearl
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Cancelled all engagements for the coming week? Check. Bridget Jones undies stockpiled? Check. Stash of chocolate hidden under the bed? Check. Okay so we can’t help you with your chocoholic status, but we can help you enjoy superior comfort, style and protection during your period with new Tampax Pearl so you’re free to do what you want, when you want!

New Tampax Pearl tampons bring significant innovation in women’s personal care to the market. Created in collaboration with independent experts, the input of millions of women and extensive research and development, Tampax Pearl gives you better comfort and protection than the leading plastic applicator tampon by featuring an absorbent braid, a uniquely contoured grip, a discreet and stylish wrapper and width-wise expansion to naturally fit your feminine form.

A survey of more than 1500 women recently revealed that nearly 1 in 3 women have their daily routine disrupted when they have their period[i] and so Tampax Pearl was born, designed to the very last detail to deliver superior protection and comfort versus the leading plastic applicator tampon.

And forgive the anatomy lesson, but the shape of the vagina is flat, not round[ii], a common misperception held by more than 99% of women surveyed. Based on this anatomical understanding, Tampax Pearl has developed a unique tampon designed to naturally fit a woman’s _flat” interior by expanding in width to align with the space and shape available, ensuring maximum comfort and protection!

Comfort can be quickly forgotten though when you have one of those cringe my-tampon-just-rolled-out-of-my-bag moments! But thanks to Tampax Pearl you’ll have less of these moments and less ‘tampon confetti’ at the bottom of your bag.

Tampax Pearl tampons have a discreet, stylish and resilient plastic wrapper that helps keep them dry, clean and intact. The design of the easy-to-open wrapper, which features pull-tabs that give you direct access to the correct end of the tampon, also allows convenient and hygienic disposal of your tampon and discreet carrying.

And if your favourite cream skinny jeans are relegated to the back of the wardrobe during your period welcome them back! Tampax Pearl tampons have an innovative width-wide expansion and an absorbent braid the first and only one of its kind for better leakage protection and security versus the leading plastic applicator tampon so you can wear what you want, when you want.

Tampax Spokesperson, Candice Glynn, says new Tampax Pearl tampons provide superior comfort, style and protection to women during their period.

_Tampax looked at every aspect of a woman’s experience with a tampon and have been able to offer significant and innovative improvements to the tampon design, applicator, wrapper and even the packaging clearly distinguishing them from the competition and giving women back the freedom they desire,” says Glynn.

Tampax Pearl tampons (Tampax Pearl Super 18 pack RRP $7.99; Tampax Pearl Regular 20 pack RRP $8.99) are available from pharmacies and supermarkets nationwide.

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Mark Devlin
With more than 20 years in public relations and marketing Mark Devlin has an impressive portfolio of clients who trust him with their brands. His ability to translate a commercial story into an informative and engaging business piece has seen his clients secure cut-through media coverage, position them as market leaders in their respective fields and grow their businesses substantially.
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