16

Jan 2014

First CC Cream to Blend Three Powerful Formulas

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MEDIA RELEASE

Olay reveals the newest addition to their much loved Regenerist range- Olay Regenerist CC Cream. The first CC cream to blend three powerful formulas to instantly perfect your complexion, fight the look of wrinkles and reduce the appearance of dark spots for dramatically even and younger looking skin.

SOlay-CC-Cream-Pump-mediumtart the New Year how you plan to finish it – looking great, and with new Olay Regenerist Complexion Corrector (CC) Cream you can be sure that it’s one resolution you’ll be able to keep!

Olay has unveiled its anti-ageing, all-in-one corrective skincare sensation – NEW Olay Regenerist Complexion Corrector (CC) Cream.

NEW Olay Regenerist CC Cream is the first CC cream to blend three powerful formulas which help to instantly perfect your complexion, fight the look of wrinkles and reduce the appearance of dark spots for dramatically even and younger looking skin.

NEW Olay Regenerist CC Cream’s unique, lightweight and fragrance-free formula is the first CC cream to blend three formulas to deliver complexion correction instantly and over time with a three-phase approach:
1. An energizing serum: a cocktail of bioactive ingredients to boost skin’s own ability to protect and renew itself resulting in clinically-proven reduction of fine lines, wrinkles and dark spots
2. A sheer foundation: Ultra-Fine Aqua-Pigments correct tone and texture concerns instantly without leaving a greasy feeling
3. An SPF15 moisturiser: hydrates to plump skin cells and quickly reduce the appearance of uneven texture and fine lines and wrinkles

With NEW Olay Regenerist CC Cream you can see the difference:
•     Immediately: Delivers a visibly more even tone and smooth and plump skin1
•     In 2 weeks: Improve texture with lines and wrinkles visibly reduced2
•     In 8 weeks: Enhance the complexion with improved more even skin tone3

In a joint study by Olay Research Fellow, Dr Paul Matts and evolutionary biologist Dr Bernhard Fink, it was revealed that discolouration and dark spots can add 10 years to your perceived age4.

Olay Principal Scientist, David Khoo says, young, healthy skin isn’t just smooth and firm, it’s also even-toned and spot-free, giving rise to a luminous appearance.

“We wanted to create a product for women that not only immediately captures the instant BB benefits of hydration and even skin tone but also goes further to intensify results with a focus on complexion correction over time with added tone and texture benefits”, says David Khoo.

Harnessing the power of skin’s natural glycans with an Essential Glucosamine Complex of N-Acetyl Glucosamine and Niacinamide, Olay Regenerist CC Cream improves tone and texture. N-Acetyl Glucosamine is in-vitro proven to help naturally  boost  skin’s  own  production  of  its  most  important  natural  glycan  hydrator  –  Hyaluronic  Acid5.  When combined with Niacinamide, it works together to help reduce excess melanin production, a key cause of uneven skin tone and hyperpigmentation6.

Olay Regenerist Brand Ambassador, Rebecca Gibney, is also a fan of the new all-in-one skincare sensation.

“When I’m working, I have to wear a lot of make-up so in my down-time I prefer to keep it minimal. However, sometimes I find it hard to create a more natural looking complexion without a little bit of foundation or concealer. When Olay brought out the all new Olay Regenerist CC Cream I couldn’t wait to try it.

“Now, on my days off I can achieve an amazing and even complexion in just one simple step. What’s better is that not only did I see a difference straight away, but also an improvement in my skin tone after a few weeks.”

New Olay Regenerist CC Cream (RRP $49.99) is available now from leading pharmacies and supermarkets.

Olay’s Facebook page: http://www.facebook.com/OlayANZ
Buy now at: www.rougemag.com

-Ends-

1 Based on hydration
2 8-week Single Product Blind Test with Caucasian women, aged 40-60 with self-assessed hyperpigmentation / discolouration and lines & wrinkles. Study ran from October – December 2012
3 As above
4 From Evolution and Human Behavior, Fink et al 27 (2006) 433–442
5 From ‘Glucosamine benefits review’ by D L Bissett ,published in Journal of Cosmetic Dermatology Blackwell Publishing 2006
6 From the study ‘Facial hyperpigmentation reduction’ published in Journal Compilation 2009 British Association of Dermatologists, British Journal of Dermatology 2009

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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