22

Nov 2010

Forget Cosmetic Procedures Help Turn Back the Clock with Olay

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MEDIA RELEASE

Forget Cosmetic Procedures Help Turn Back the Clock with Olay latest research has revealed insights into how we view cosmetic procedures.

Regenerist Cream High Res

It may be a huge trend internationally, but a new study shows that Kiwi women want to ‘grow old gracefully’ rather than stop time with cosmetic procedures.

The Olay Regenerist Survey* found that two thirds (66%) of women believed they should age naturally rather than succumb to the pressures of going under the knife or needle. And, nearly one quarter (23%) of women said they would be offended if someone asked them if they had work done.

The research also revealed that Kiwi men were just as opposed to women fighting the ageing process by utilising cosmetic procedures, with six out of ten (61%) of male respondents saying they preferred a more relaxed attitude to ageing.

When it came to celebrities, more than three quarters of Kiwi women (77%) and two thirds of men (68%) said that Hollywood actors had indulged in too many cosmetic procedures.

The research also highlighted that cosmetic procedures were not just the domain of international stars, with nearly one third of women (32%) and twenty three percent of men saying that they or someone they knew had undertaken a cosmetic procedure. Despite this figure only 13% of women and 11% of men would be likely to recommend a cosmetic procedure to a friend or relative.

The survey was carried out in conjunction with the launch of new Olay Regenerist Micro-Sculpting Serum – the powerful product that firms as effectively as a $500 serum! i

Launched following the global success of Regenerist Micro-Sculpting Cream, Olay Regenerist Micro-Sculpting Serum is infused with the highest concentration of Regenerist’s signature amino-peptide complex. The product is the most powerful in the Olay Regenerist range to date and targets the three hardest to treat areas – the eye area, jaw line and neck.

Quickly absorbed into the skin because of its light-weight silky texture, Olay Regenerist Micro-Sculpting Serum contains a concentrated amount of amino-peptide and vitamin B3 complex to help visibly regenerate your skin’s surface appearance and reduce fine lines and wrinkles. It helps to give you dramatically younger-looking skin – and a serious confidence boost!

Top Auckland appearance medicine expert Dr Garsing Wong says he offers the Olay Micro-Sculpting Serum as a tester for his cosmetic patients and has had nothing but positive feedback.

“The texture is silky smooth and patients and staff alike enjoy the feel of the product and the subtle, light fragrance.  Good clinically proven topical regimes are an integral part of your healthy skin regime, which ultimately leads to better cosmetic results,” says Dr Wong.

Use Olay Regenerist Micro-Sculpting Serum in conjunction with Regenerist Micro-Sculpting Cream and you’ve got a powerful combination – the products work together to retain moisture and provide a protective barrier for your skin for up to 24 hours! In fact, when used together, Regenerist Micro-Sculpting Serum and Cream offer 70% more hydration for your skinii.

Olay Regenerist Micro-Sculpting Serum’s concentrated anti-ageing amino-peptide complex also contains a highly effective Multi-Faceted Turgor Boost. Turgor is responsible for looking after the more than 10 million individual skin cells at your skin’s surface – skin with good Turgor levels shows a visibly firm and youthful, regenerated look.

The concentrated amino-peptide complex in Olay Micro-Sculpting Serum contains Carnosine, an amino-peptide which is scientifically proven to assist in wound healing and helps protect and reduce collagen damage.

Beauty Expert Samala Robinson says she is a huge fan of Regenerist: “Every day I enjoy seeing the results of many years of continued use. I believe that Olay are always one step ahead with new technologies and now they deliver again, launching a new intensive serum to complement the existing Micro-Sculpting Cream.”

“I love the new Micro-Sculpting Serum as it is light and has a great silky texture which easily absorbs into my skin. Regenerist Micro-Sculpting Serum gives my skin an extra added boost and is the perfect partner to my beloved Regenerist Micro-Sculpting Cream,” she says.

New Olay Regenerist Micro-Sculpting Serum (RRP $49.99) is available in stores nationwide.  For stockist details please call 0800 441 058.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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