Sep 2011

Forget the Rest, Experience the Best with the Fujifilm FinePix F Series

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Forget the Rest, Experience the Best with the Fujifilm FinePix F Series the ultimate compact digital camera.


Master your art this season and stand out from the crowd with the Fujifilm FinePix F Series – premium compact digital cameras that set the standard.

With the new FinePix F500 EXR, you can capture each photo exactly the way you picture it. Loaded with exciting new features, the FinePix F500 EXR debuts EXR CMOS – the ultimate image technology.

The FinePix F500 EXR’s new BSI (Back Side Illuminated) 16 Megapixel EXR CMOS sensor is a ground-breaking development in image quality. With its 3.0 inch rear LCD with 460,000 pixels, 1600% wide dynamic range and 3-way Capture Technology for the best quality image in every scene, the new FinePix F500 EXR is all about getting the most out of your images!

The unique EXR pixel and colour arrays provide breakthrough image quality. By using the diagonally-aligned twin pixels of the same colour, the FinePix F500 EXR sensor can cleverly switch between HR (High Resolution), DR (Wide Dynamic Range) and SN (High Sensitivity and Low Noise) modes depending on your scene, ensuring that every moment is captured with the highest image quality.

Using the H.264 format, the FinePix F500 EXR’s exciting new CMOS technology makes shooting high speed movies possible, so you can record what you want, when you want – at an amazing speed that doesn’t compromise on image quality.

With its expert, triple anti-blur technologies, the FinePix F500EXR can also freeze the action at up to an amazing 320 frames per second, so you can see every single minute detail and watch things happening step by step in slow motion!

Through a superior Fujinon Lens and EXR CMOS, the new FinePix 500 EXR offers a powerful 15x zoom and professional quality. Its highly effective CMOS-shift and high ISO image stabilisation also ensure that your shots stay extra crisp and clear, even at the full 15x zoom.


And if your setting is screaming out for a panoramic shot, simply select the Motion Panorama 360 Mode, press the shutter button and sweep the camera to pan the scene. The new FinePix F500 EXR will expertly produce a stunning 360° panorama shot, effortlessly and automatically.

And for discerning point and shoot photographers – or those who like to travel light – the new FinexPix 550 EXR offers both a compact camera and a navigator, with a unique built-in GPS.

The FinePix F550 EXR also offers a Photo Navigation function, so you can return to the location where your photo was taken and relive captured moments! You also have the autonomy to choose your own shooting mode, or select the EXR Auto function and the FinePix F550 EXR will choose the best option itself.

With the ability to shoot in RAW or in JPEG format (or both simultaneously), the FinePix F550EXR is the ideal camera if you want total control over your images. It also features an impressive 15x optical zoom with a range that extends from a wide-angle setting of 24mm through to 360mm, so you can capture sweeping landscapes or precious family moments.

And if its video memories you’re after, the FinePix F550 EXR offers Full HD and stereo sound for high quality audio. It also boasts a class-leading selection of high speed video capture options and a three inch rear LCD that offers an increased pixel count and a brand new Rich User Interface.

The Finepix F500 EXR (RRP $499) and F550 EXR (RRP $599) are available now from leading photo specialists.

For more information visit www.fujifilm.co.nz

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
Forget the Rest, Experience the Best with the Fujifilm FinePix F Series
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