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May 2014

Get Fresh with Olay!

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MEDIA RELEASE

With six lightweight, oil-free products the new range from Olay hydrates and nourishs skin throughout the day, keeping beautifully fresh and vibrant all day long. Designed for younger women (aged 18-30), gives you skin so fresh it needs #nofilter.

Olay-Fresh-Effects-RangeDeep clean, hydrate and refresh your skin with NEW Fresh Effects by Olay, the fun, fresh & vibrant skincare line designed to meet the 24/7 needs of the millennial generation from the world’s number one skincare brand, Olay.

Fresh Effects by Olay has been designed to help younger women (aged 18-30) uncover the beautiful potential of their skin through delicious formulas powered up with natural ingredients that give you skin so fresh it needs #nofilter.

The Fresh Effects collection consists of six lightweight, oil-free products with citrus extracts that instantly awaken and refresh tired skin, and flower essences that hydrate and nourish skin throughout the day, to keep skin looking beautifully fresh and vibrant all day long. Our unique formulas provide lightweight 24 hour hydration and cleansing that removes 2x more dirt, oil and make up.

Lauren Young, Brand Manager for Olay ANZ says Fresh Effects by Olay has been created for the younger girls who are developing their skin care regime.

“Fresh Effects is a simple yet effective collection designed for different skin types, but all with a fun and fresh attitude. With Fresh Effects, fresh skin has never felt – or  looked – so good,” she says.

Join the conversation and share your Fresh selfies on Facebook and Instagram using #nofilter and #fresheffects.

Fresh Effects by Olay is available from leading supermarkets and pharmacies nationwide.

Va-va-vidid! Powered Contour Cleansing System, RRP $16.99; BB Cream! Skin Perfecting Tinted Moisturizer with Sunscreen RRP $16.99; Shine, Shine Go Away! Shine Minimizing Cleanser RRP $14.49; Bead Me Up! Exfoliating Cleanser RRP $14.49; Long Live Moisture! Satin Finish Lotion RRP $16.99.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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