14

Jun 2010

Get Great Hair 24-7 with New Pantene All Day Smooth Light Weight Créme

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MEDIA RELEASE

Beauty sleep’ takes on a whole new meaning with the launch of Pantene’s latest hair treatment product.

Pantene_ProV_All_Day_Smooth

No longer just the realm of bedtime routines – great hair is all in a day’s work with new Pantene All Day Smooth Light Weight Crème.

Following in the successful footsteps of the 3 Minute Miracle Treatment and the new Night Miracle Leave On Crème Serum, Pantene’s new day care formula All Day Smooth Light Weight Crème completes the range, so you can look after your hair 24-7!

Suitable for all hair types, including fine hair, Pantene’s new All Day Smooth Light Weight Crème protects your hair from the elements during the day. Its lightweight Pro-V formula forms a protective shield over the hair’s surface, instantly detangling and helping to protect your hair from signs of damage caused by air-conditioning, sun and other environmental nasties.

Daily use of the All Day Smooth Light Weight Crème will give each strand of your hair a better sheen, absorbing into damaged tips and coating and transforming them into healthy-looking tips. And the best bit? Pantene’s new All Day Smooth Light Weight Crème doesn’t need to be washed out, so you can use it anytime, anywhere!

Pantene Scientist Dr Jasmine Karsono says the new generation Pro-V formula lubricates hair, reducing the level of friction experienced during brushing and combing.

“With friction reduced there will be less tangling and breakage, which translates into less split ends! The new formula also leaves less residue behind in between the hair fibres and not in the hair core, which indicates better product penetration and makes your hair feel less greasy, compared to the old formula,” she says.

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TV3 stylist and Pantene Beauty Expert Tracey Dalton says that during the cooler winter months, we need to remember to treat our hair the way we do our skin, as it can become more brittle due to lack of moisture.

“The new Pantene All Day Smooth Light Weight Crème is a great product to use daily and keep in your handbag to re-apply throughout the day, especially if you get caught out in the rain!” she says.

Tracey Dalton’s direction for use:

1. For best results, apply 2-3 drops of the All Day Smooth Light Weight Crème onto your palm.

2. Spread evenly on both palms and apply onto your hair down to your tips.

The new Pantene All Day Smooth Light Weight Crème is one of a wide range of Pantene treatments available now at leading pharmacy, grocery and specialty outlets.

Treatments in the Pantene range include:

  • All Day Smooth Light Weight Crème 90ml – RRP $6.99
  • Deep Fortifying Treatment 250ml – RRP $6.99
  • Night Miracle Leave On Crème Serum 90ml – RRP $9.99
  • Moisture Renewal Intensive Repair Masque 300ml – RRP $10.99
  • 3 Minute Miracle Treatment (single) 15ml – RRP $2.99
  • 3 Minute Miracle Treatment (3 pack) 15ml – RRP $7.99
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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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