09

Oct 2012

Getting Closer Has Never Felt Better with new Gillette Mach3 Turbo Sensitive

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MEDIA RELEASE

Getting Closer Has Never Felt Better with new Gillette Mach3 Turbo Sensitive- Gillette Mach3 Turbo Sensitive offers a closer shave with less irritation.

41136413-260x260-0-0_Gillette+Gillette+Mach+3+Turbo+Cartridges+8+RefillGive your man a head start in the grooming stakes with new Gillette MACH3 Turbo Sensitive. This clever razor offers a close shave with less irritation, even on the most sensitive parts of your man’s face – so he can enjoy a smoother, more comfortable shave.

Designed to meet the needs of the many men who consider their skin to be sensitive, Gillette MACH3 Turbo Sensitive helps them achieve healthy, kissable skin, because irritation no longer has to be an inevitable part of shaving.

With innovative features designed to enhance comfort and reduce irritation while shaving, new Gillette MACH3 Turbo Sensitive boasts advanced triple-blade technology that delivers less pressure on the skin. An enhanced Lubrastrip with the soothing and cooling effects of Aloe Vera improves lubrication for a longer lasting glide, while the Front Pivoting Head improves the overall performance, closeness and smoothness of the shave, so men can enjoy a comfortable shave with less irritation, even on the most sensitive areas of the face – including the neck and jaw line.

The Gillette MACH3 also offers individually spring-mounted blades that automatically adjust and respond to the curves of his face and skin. Three progressively aligned blades deliver less pressure on the skin, while each blade shaves the hair progressively closer, delivering a more efficient shave with fewer total strokes and less irritation.

Procter & Gamble, the company behind some of New Zealand’s most well-known brands, has launched the Gillette MACH3 Turbo Sensitive to help men fight the redness typically associated with shaving.

At the cutting edge of blade and razor technology for more than 100 years, Gillette has a deep understanding of men’s shaving needs, the science behind shaving, and the impact of shaving on men’s skin. When it comes to shaving, Gillette knows that men want closeness and comfort – and the quality of the shave is impacted by caring for the skin before, during and after the shave.

In conjunction with the MACH3 Turbo Sensitive launch, Gillette offers a leading range of shave care products designed for use before, during and after the shave to provide an ideal shaving experience – even for sensitive skin. The range, which is an important part of the Gillette MACH3 Turbo Sensitive shaving regimen, includes:

Daily cleansing:

Gillette Series Sensitive Face Wash. A non-drying, soap-free formula that hydrates and softens the hair, making it easier to cut.

Gillette Series Thermal Scrub. Gillette’s first-ever self-heating pre-shave scrub gently warms the skin as it exfoliates, clearing the path for the razor and softening the facial hair for easier cutting.

Pre shave:

Gillette Series Pure & Sensitive Shave Gel is the essential partner for the new Gillette MACH3 Sensitive razor, providing a protective anti-friction layer. Pure & Sensitive Shave Gel contains three advanced lubricants to enhance razor glide, and is free of fragrance or dye to avoid irritating sensitive skin.

During the shave:

The razor is the foundation of a great shave. Gillette MACH3 Turbo Sensitive features blade technology that exerts less pressure on the skin, providing an exceptionally close shave without sacrificing safety and comfort

Gillette MACH3 Turbo Sensitive uses advanced triple blade technology along with an enhanced Lubrastrip with Aloe Vera that delivers a great glide for a close and comfortable shave with less irritation – even on the most sensitive areas of the face. The front pivoting head and independent springs in the razor redistribute the pressure on the cartridge, ensuring that the blades remain close to the face while being gentle on the skin.

Get Him to Follow these simple steps for Gillette’s best shave:

Use a light touch. Use light, gentle strokes when shaving and rinse the razor frequently to prevent a build-up of hairs and shave gel on the blade edges and in the cartridge.

Make sure your blade is fresh. With a Gillette razor, you’ll know it is time to replace your blade when the Lubrastrip fades to white or when you feel the razor drag on your face.

Shave hard-to-reach spots last. Shave cheeks, sides of face and neck first. The toughest whiskers grow on the chin and around the lips. Shave these areas last, as more time soaking in shaving gel will soften hair further.

After the shave:

Gillette Series After-The-Shave Balm features a lightweight blend of conditioners that helps calm just-shaved skin, rehydrating and reducing tightness.

Gillette Series Moisturizer with SPF 15 helps restore the skin’s moisture barrier, leaving it feeling smooth and comfortable.

P&G spokesperson, Lisa Cunningham, says men commonly associate shaving with painful irritation and do not believe they can get a great wet shave without redness and inflammation.

“The new Gillette MACH3 Turbo Sensitive addresses the common concerns of men who want a great shave, without the redness,” she says.

“Gillette MACH3 Turbo Sensitive responds to the knowledge that a good, close shave makes men feel energised and ready to face the day – and what better way to do this than with the Gillette range of products to complement and complete their shave care regimen,” says Cunningham.

The Gillette MACH3 Turbo Sensitive (RRP $12.99) and MACH3 Turbo (RRP $13.79) and full range of Gillette shave care products are available from leading supermarkets and pharmacies nationwide.

Gillette Series Sensitive Face Wash RRP $12.26

Gillette Series Thermal Scrub RRP $14.49

Gillette Series Pure & Sensitive Shave Gel RRP $7.99

Gillette Series After-The-Shave Balm RRP $13.28

Gillette Series Moisturizer with SPF 15 RRP $13.28

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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