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May 2010

Give a Dog a Home this Winter with Pedigree

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MEDIA RELEASE

Global pet care brand Pedigree has launched an adoption drive to help find homes for the thousands of dogs abandoned in New Zealand every year.

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When Jack the family dog finishes his dinner and stretches out in front of the fire this winter, spare a thought for his canine friends left out in the cold – literally.

Each year as many as 11,000* dogs are abandoned in New Zealand – unloved, unwanted and unable to comprehend what they did to deserve such desolation.

Luckily now you can do your bit – both for your pet and the abandoned pooches of New Zealand! Purchase any PEDIGREE® product between June and August 2010 and PEDIGREE® will donate a portion of each sale to The PEDIGREE® Adoption Drive Charitable Trust.

A registered New Zealand charity, The PEDIGREE® Adoption Drive Charitable Trust donates funds raised to animal shelters such as the RNZSPCA to give the thousands of dogs abandoned by their Kiwi owners a second chance in the form of a good home, good food and lots of love.

With meat as the number one ingredient, the PEDIGREE® range of Dry Dog Food is specially formulated to provide your adult dog or puppy with the complete and balanced nourishment they need to live a long and healthy life.

PEDIGREE® contains the perfect balance of great tasting, protein rich real meat, fat and carbohydrate for lean muscle mass and optimal energy levels.

The perfect choice for your tiny canine caper, PEDIGREE® Puppy Growth & Support is specially formulated for growing puppies aged eight weeks to 21 months. With calcium for strong teeth and bones (all the better to chew that squeaky toy with!), Omega 3 DHA for brain development, prebiotics for healthy development and antioxidants for immune support, PEDIGREE® Puppy Growth & Support is your one-stop-shop for a growing pup.

And for the doggy that’s all grown up, PEDIGREE® Adult Complete Nutrition with Real Beef is the ideal choice for mealtimes. With Omega 3+6 for a super-shiny coat, dental kibble for healthy teeth and gums, beet pulp for a healthy digestive system and antioxidants for immune support, PEDIGREE® Adult Complete Nutrition will be a firm favourite!

-More-

Buy PEDIGREE® this chilly season and you’ll not only warm the heart of your own favourite furry friend, but you’ll also be helping thousands of others find a new home!

PEDIGREE® Dry Dog Food 1kg (RRP $7.49), 3kg (RRP $12.99) and 8kg ($29.99) are available in stores nationwide now.

For more information on the PEDIGREE® range of products or to find out how to donate or adopt a dog of your own, visit www.pedigreeadoptiondrive.co.nz

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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