20

May 2013

Give Your Throat A Break And Your Tastebuds A Treat – with New Vicks VapoNaturals™!

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MEDIA RELEASE

Vicks mixes tasty new flavors to their much relied upon throat lozenges.

Screen Shot 2013-06-13 at 12.25.41 PMWinter is the time to be kind to yourself – hot baths, duvet days, dinner in front of the fire – whatever your backup plan for the chilly days and nights may be, give your throat a break this cold and flu season with new Vicks VapoNaturals™ – the deliciously tasty way to help dry, itchy throats!

New Vicks VapoNaturals™ is a range of naturally flavoured throat drops that bring together both taste and effectiveness in one yummy drop to coat dry itchy throats. Don’t like medicinal-tasting throat lozenges? With three unique, delicious flavours, Vicks VapoNaturals™ help you get through the cold and flu season.

Vicks VapoNaturals™ really have put the cherry on top with the tasty new range which features exciting flavours like Cherry Menthol – close your eyes and it’s a gentle reminder of summer on a cold winter’s day. Or if you’re a traditionalist at heart, channel what your Gran would have made with love with Lemon Menthol and Honey Vicks VapoNaturals™.

Renowned patissier Adriano Zumbo – famous for his divinely flavoured treats and unique flavour combinations – has teamed up with Vicks to launch VapoNaturals™ – testament to his belief that all things should taste great, even if you are feeling under the weather!

Zumbo says he is excited to see a product that blends delicious flavour combinations and effectiveness in the one tasty drop that coats your throat.

“I always strive to offer a unique range of delicious treats at my patisseries and taste is such an important factor. When it comes to throat drops you’re usually hit with a strong medicinal taste, but with the new Vicks VapoNaturals you have the choice of three great unique flavour combinations,” says Zumbo.

“I’m lending my support as I believe your taste buds shouldn’t have to suffer when your throats are feeling dry and itchy,” he says.

Honey, Cherry Menthol and Lemon Menthol Vicks VapoNaturals are available in resealable packs found in medicine aisles.

Vicks VapoNaturals™ Spokesperson, Candice Glynn, says the new range is an exciting offering for Kiwis who dread the taste of their usual throat drops – especially when they are already feeling under the weather.

“New Vicks VapoNaturals are unique in their ability to combine both taste and effectiveness in one delicious throat drop. The three different flavours really offer something for everyone and the fact that a patissier of Adriano Zumbo’s calibre has lent his support really shows just how tasty new Vicks VapoNaturals are!” says Glynn.

Vicks VapoNaturals™ (RRP $3.99) are available now from leading supermarkets nationwide.

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With more than 20 years in public relations and marketing Mark Devlin has an impressive portfolio of clients who trust him with their brands. His ability to translate a commercial story into an informative and engaging business piece has seen his clients secure cut-through media coverage, position them as market leaders in their respective fields and grow their businesses substantially.
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