12

Feb 2011

Healthy Hair Protected from Dandruff

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MEDIA RELEASE

Healthy Hair Protected from Dandruff – Introducing Pantene’s New Anti-Dandruff Shampoo & Conditioner

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Autumn is fast approaching, so don’t be stuck with dry, damaged and dandruff ridden hair – transform it with Pantene’s latest addition to the new generation range – Pantene Anti-Dandruff shampoo and conditioner.

With regular use, it helps to protect hair against damage while improving its texture. The new lightweight formula provides moisturisers which replenish hair from root to tip, revealing healthy-looking, shiny hair and with the extra benefit of Zinc Pyrithione also helps prevent the reoccurrence of dandruff.

The Anti-Dandruff shampoo works to clean the hair and remove build-up from the scalp, leaving you with beautiful hair that shines while combating the appearance of visible flakes. The Anti-Dandruff conditioner consists of a new nourishing, and lightweight formula that will help you attain smooth and manageable healthy hair.

Pantene Scientist Dr Jasmine Karsono says the Pantene Anti-Dandruff collection is designed to provide a healthy foundation for your hair by gently removing residue without drying your scalp.

“The products provide effective cleaning and conditioning for your hair with the additional benefit of Zinc Pyrithione which with frequent use helps reduce the visibility of dandruff,” she says.

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Tracey Dalton, TV3 stylist and Pantene Beauty Expert, recommends washing your hair regularly with the Ant-Dandruff collection if you are prone to dandruff.

“Make sure you also include an intensive treatment at least once a week,” she says.

Tracey’s tips for usage:

1. Massage the Anti-Dandruff shampoo onto wet hair and rinse

2. After shampooing, apply conditioner to hair and rinse

3. Apply Pantene 3 Minute Miracle to the ends of your hair, leave on for 3 minutes and rinse

4. Comb hair with a wide tooth comb and style as usual

The new Pantene Anti Dandruff shampoo and conditioner range is available in stores now (RRP $8.39 each).

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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