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Sep 2010

Herbal Essences Announced as Official Production Partner of New Zealand’s Next Top Model

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Herbal Essences Announced as Official Production Partner of New Zealand’s Next Top Model the global haircare brand has come together with a local model search programme.

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Be fun, be free and be fabulous with Herbal Essences – announced as one of the official production partners for New Zealand’s Next Top Model.

Renowned hair and makeup artist Claudia Rodrigues has also been named as the Herbal Essences expert for the popular show, appearing in two episodes.

Rodrigues is a standout presence in the hair and make-up industry, having worked with top local and international models as well as numerous famous faces in New Zealand, including Rachel Hunter, Robyn Malcolm, Keisha Castle-Hughes, Kate Hawkesby, Bernice Mene and more.

Herbal Essences spokesperson Jolie Egan says the company is excited to be announced as one of the Official Hair Care Sponsors for New Zealand’s Next Top Model.

“Herbal Essences is all about fun, freedom and expressing yourself, so what better show for us to partner with than New Zealand’s Next Top Model,” she says.

Rodrigues helped put together the look for ‘None of Your Frizness’ challenge winner Holly Potton who is set to star in an upcoming advertorial for the brand.  She was also on set during the Herbal Essences photoshoot where the products were used as inspiration for the models’ poses.

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“I’m thrilled to be named as the Herbal Essences expert for New Zealand’s Next Top Model. It’s a brand that I use every day and creates fantastic results for the talent I work with,” says Rodrigues.

Rodrigues says her favourite products are the Herbal Essences None of Your Frizzness collection – a Shampoo & Conditioner and Smoothing Serum that contains proven anti-frizz technology to transform fuzzy, fly-away hair to a smooth, sleek style every time.

“Having frizzy hair myself I know how frustrating a bad hair day can be, but with the Herbal Essences None of your Frizzness Smoothing Serum, the frizz is reduced while adding a boost of shine – plus it smells delicious!”

With Herbal Essences, no matter who you are, you can channel your inner top model – with the best hair in the business!

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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