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May 2010

Iced Tea Just as the Doctor Ordered

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MEDIA RELEASE

A new line of iced teas has been launched by Dr Tracey King a New Zealand entrepreneur who saw an opportunity in the market for a great tasting, functional beverage range.

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Innovative Kiwi drinks company Ti Tonics has today launched its range of premium iced teas, answering consumer demand and providing a healthy, high-end beverage experience.

With a divine range of fruit flavoured white and green teas to appeal to even the most discerning palate, Ti Tonics varieties include Blueberry White Tea, Mango Acai White Tea, Nectarine White Tea, Pomegranate Green Tea and Yumberry Green Tea (RRP $4.50).

Specialising in the only the highest-quality iced teas, Ti Tonics uses natural ingredients and premium sources of antioxidants in its drinks, which are characterised by stylish, slimline packaging and crisp, clear hues.

Already popular with Auckland’s best loved cafes and food retailers including Nosh and Auckland’s fashionable The Department Store, Ti Tonics are capitalising on the emerging market – with a growing number of customers asking for great tasting functional beverages.

Scientifically formulated to provide consumers with a drink that refreshes from the inside out, all Ti Tonics iced teas contain polyphenols – antioxidants that harness the numerous health benefits contained in green tea or the skins of fruits and vegetables.

Ti Tonics are sweetened naturally and each drink contains approximately 100 calories per 350ml serving – 20 per cent less sugar than most premium juices on the market that don’t use artificial sweeteners.

Ti Tonics founder Dr Tracey King says her vision for the company was inspired by the lack of healthy beverage alternatives on the market for consumers. Combined with the growing popularity of iced teas, King says she felt compelled to design a truly functional health product.

“Ti Tonics are dedicated to creating drinks that can make a powerful difference to consumers,” says Dr King, who also holds a PhD in Health Psychology. “Our drinks are an easy and delicious way to incorporate essential nutrients into your daily diet, support a healthy immune function and reboot your system from the inside out.”

Significant research was undertaken to create the Ti Tonics range, the result of which is the creation of products that are considered scientifically advanced and ahead of the industry pack.

Ti Tonics are available in selected cafés, bars, spas and hotels and nationwide online. For more information about the Ti Tonics range visit www.ti-tonics.com

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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