Auckland public relations agency Impact PR made international headlines with the release of their research into Kiwi consumer perceptions of food labelling.
Impact PR News: Impact PR Makes Headlines With Independent Food Label Survey, a new survey commissioned by a leading Auckland PR agency has caught international attention in the food industry.
Impact PR commissioned the survey to gain further insight into consumer perceptions on the clarity of food labels in New Zealand and what information shoppers wanted on food labels when selecting products.
The results of the survey, which revealed 58 percent of respondents found food labels were hard to understand, were reported on the front page of the New Zealand Herald and the front page of National Business Review‘s Food Industry pages, as well as on a variety of news websites such as TVNZ, Yahoo! And Google News
Impact PR director Mark Devlin was also interviewed on TVNZ’s Breakfast, the video of which was picked up by TVNZ’s own website and Yahoo! New Zealand – see the video here.
Numerous international websites also reported on the findings, including trade website FoodBev.com, and other respected websites such as Foodnavigator-asia.com
Additionally, two Government departments have requested the full findings of the report for use in planning, and the Greens Party commented on the results of the survey on its website.
To find ot more, or to discover how to conduct your own headline-making survey, contact us today.