17

Apr 2010

Introducing new Pantene Night Miracle Leave On Creme Serum

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MEDIA RELEASE

The new Pantene Night Miracle Leave On Crème Serum is a lightweight formula enriched with a pro-vitamin formula for healthier hair.

pantene-night

Women tend to take care of their skin, but their hair can also be neglected, especially at night. Introducing new Pantene Night Miracle Leave On Crème Serum.  Featuring a recharged Pro-Vitamin formula, this product delivers up to eight hours of continuous repair while you sleep[1].  Its lightweight formula absorbs into the core of the hair and helps repair damage1, without leaving visible residue on the pillow. And there’s no need to rinse in the morning – just wake up and style as usual.  Caring for your hair, just like your skin, is just so easy.

Pantene Expert Trichologist, Tony Pearce said, “During the evening hours we can unknowingly subject our hair to damage via the use of air conditioners or heaters.  Anything that brings down the humidity can cause your skin and hair to dry out.

“Skin has internal mechanisms to defend against these external aggressions and has the ability to regenerate. Hair, on the other hand, cannot regenerate and this is why it is so important to protect it.  This comes in addition to maintaining a healthy diet and lifestyle,” said Tony.

Pantene Night Miracle Leave On Crème Serum contains ‘conditioning actives’ that bind to the hair via electrostatic interactions. These cationic conditioning actives provide a high degree of protection, since there is an electrostatic attraction between these materials and the most damaged areas of your hair.

Dr Jasmine Karsono, Pantene Scientist says, “The new Pantene Night Miracle Leave On Crème Serum formulation restores each cuticle to a healthy state via the deposition of conditioning agents. Testing in the labs has shown that the Pantene treated hair actually became smoother than the untreated virgin hair, due to a reduction in friction.”

Between washes, your hair is exposed to many things. With nothing to protect your hair in between, you can feel signs of damage as hair becomes dry and rough.

Barney Martin, Pantene Expert Stylist said, “Just like your skin, hair needs the same round-the-clock attention. Using a shampoo alone is not enough to protect your hair from damage, especially if it is colour treated. Pantene’s new Night Miracle Leave On Crème Serum works to give your hair extra protection in between washes.”

Barney Martin’s directions for use:

  1. Before going to sleep, apply 2-3 pumps of the product onto your palm
  2. Spread on both your palms and apply into your hair down to the tips
  3. Wake up and style as desired – there is no need to rinse

Just as you moisturise your face at night, Pantene Night Miracle Leave On Crème Serum can be part of your evening regime for your hair. For best results, use in conjunction with Pantene Shampoo and Conditioner.

Pantene Night Miracle Leave On Crème Serum RRP $9.99.

Stockist details: www.pantene.com.au or 1800 028 280.

Availability: Pantene’s Night Miracle Leave on Crème Serum will be available in-stores from May 2010.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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