07

Jun 2012

Introducing Pantene Pro V’s First Oil Treatment The Intensive Damage Repair Oil

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MEDIA RELEASE

Pantene’s new Intensive Damage Repair Oil works to fight frizz and repair even the most tortured hair.

Repair_OilMedia Release: Introducing Pantene Pro V’s first oil treatment the intensive damage repair oil designed to repair even the most tortured hair. The latest edition to Pantene’s new gold standard formula works to fight frizz and repair damage by coating each strand with intense formula.
P&G has announced the launch of Pantene Pro-V’s Intensive Damage Repair Oil, a leave-on hair treatment specifically designed to target split ends and dryness. The oil is the latest addition to Pantene’s new Gold Standard Formula collection, which has been proven to repair even the most tortured hair with the new lightweight formula.
The Pantene Pro-V Intensive Damage Repair Oil works to fight frizz and helps repair damage by coating each strand with the intense formula, sealing the cuticle to help protect hair from breakage.
Lais Koelle, Pantene Senior Scientist says, “The highly concentrated restorative components of the Intensive Damage Repair Oil facilitate the protection of fragile cuticles from the outside, while working to prevent protein loss from inside the hair shaft.”
The Intensive Damage Repair Oil is the latest addition to Pantene’s new Gold Standard Formula collection, to coincide with Procter & Gamble’s (P&G) role as an official sponsor of the London 2012 Olympic Games.
Despite the belief that oil treatments leave hair limp and lifeless, Pantene Intensive Damage Repair Oil ensures strands remain soft and silky, without greasy residue adding unwanted weight to hair.
The silkening properties of the Intensive Damage Repair Oil are of a lightweight consistency, allowing an even distribution through the hair and easy absorption by the hair shaft resulting in clean, bouncy locks after each application.
Excessive heat styling and exposure to harsh everyday elements often lead to brittle strands, which finding a long term solution for can be difficult. Thankfully, the Intensive Damage Repair Oil has been specifically formulated to nourish hair from the moment it is applied, leaving it soft, manageable and protected from damaging agents.
Directions for use:

  • On dry hair, dispense a pea-sized drop onto the palm of your hand and spread evenly over hair, paying close attention to the ends and other damaged sections. Hair will instantly feel smoother and look shiny, without being weighed down.
  • When applying to towel dried hair, dispense a 20 cent sized drop onto the palm of your hand, and spread evenly over damp hair, focusing on damaged ends. Hair will be protected from future damage brought about hair dryers and tongs

The new Pantene Pro-V Intensive Damage Repair Oil Treatment (RRP $9.99) is available from selected supermarkets and pharmacies.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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