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Mar 2012

It’s All In The Shot, Says New Zealand Barista Finalist

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MEDIA RELEASE

Wellington Muffin Break barista Nicole Moses has been named the New Zealand barista finalist and will travel to Melbourne for the Grand Final at the Bean Alliance. Moses competed against 36 other baristas in the barista competition and after being named one of the four national finalists she came out on top.

Barista-finalist-Nicole-Moses-MB-JohnsonvilleMedia Release: It’s all in the shot, says New Zealand barista finalist Nicole Moses who won the nationwide hunt for the best Muffin Break barista. Moses will now compete in the grand final at the Bean Alliance in Melbourne to take out the top prize including an iPad, her own home espresso machine and a $1000 VISA gift card.
Wellington barista Nicole Moses knows what it takes to make the perfect coffee and now she’s got the title to prove it.
Moses has been crowned the 2012 New Zealand Muffin Break Barista Finalist following a gruelling competition pitting the best baristas from Muffin Breaks across New Zealand against each other.
More than 35 baristas entered this year’s competition, which began with regional heats before four finalists battled it out to win a place in the Grand Final at the Bean Alliance in Melbourne.
At the finals, the best baristas from each region across Australia and New Zealand will be put through their paces to test their knowledge of coffee culture and their ability to turn out outstanding coffees under pressure.
Moses says she is thrilled to be in the final following almost ten years of being a barista.
“I thought the second round of the competition was really good, I came in with a great frame of mind and it worked out for me,” says Moses.
“I’m really excited to travel to Melbourne because I’ve never been there before. I’m looking forward to competing there and making coffee in front of four judges!”
If Moses wins the Grand Final she will take home an iPad, a state-of-the-art coffee machine and grinder, and a $1000 Visa gift card.
The annual event, now in its sixth year, is aimed at recognising quality and excellence in coffee preparation and service and rewarding the best Foodco baristas on both sides of the Tasman.
Judged by industry experts, including Foodco operations manager David Drury, this year’s competition has been one of the toughest yet.
Drury travelled all over New Zealand to judge the heats and finals, and says there was an extremely high standard of contestants this year.
“I was very impressed with the quality of coffee that was being produced throughout the competition from Muffin Breaks all over New Zealand,” says Drury.
“This competition not only highlights our incredibly talented and well-trained staff, it shows our customers that we’re just as passionate about serving great coffee along with our delicious muffins and treats,” he says.
“And of course, congratulations must go to Nicole Moses and the rest of the finalists, who have proven that there’s much more to making a wonderful coffee than meets the eye.”
For more information, visit www.muffinbreak.co.nz.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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