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Aug 2012

It’s Time For A Guilt-Free Tropical Treat with Just Juice with 50% less sugar!

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MEDIA RELEASE

It’s Time For A Guilt-Free Tropical Treat- with Just Juice with 50% less sugar! Just Juice has brought out an inviting new guilt-free juice with 50% less sugar- comes in three delicious flavours: Truly Tropical, Juicey Orange and Cheeky Apple!

JJ_stevia_Truly-Tropical-1L_NEW-119x300Media Release: It’s Time For A Guilt-Free Tropical Treat- with Just Juice with 50% less sugar! Just Juice has brought out an inviting new guilt-free juice with 50% less sugar- comes in three delicious flavours: Truly Tropical, Juicey Orange and Cheeky Apple!

Feel like a tropical treat to kick-start summer? Feel the fruity goodness of the tropics and live it up guilt-free, thanks to Just Juice with 50% less sugar! New Just Juice with 50% less sugar in Truly Tropical flavour gives you all the flavour _ and none of the consequences! With 50 per cent less fruit sugar than regular Just Juice and just the right amount of truly tropical goodness to give you the full taste experience, it’s guaranteed to make your taste buds go troppo!

The first naturally sweetened, low sugar fruit drink range in New Zealand, Just Juice with 50% less sugar is a lower sugar juice that doesn’t compromise on the delicious Just Juice taste that Kiwis know and love
Sweetened with natural Stevia _ a plant extract used for centuries by South Americans as a favoured natural sweetener, new Just Juice with 50% less sugar harnesses this natural sweetening ability, so you can enjoy 100% taste, with zero compromise.

Just Juice Brand Manager, Brooke Bayliss-Browne, says it is exciting to bring the entire new Just Juice with 50% less sugar range to Kiwis and give them the chance to enjoy a full juice taste alternative with less sugar.
_New Just Juice with 50% less sugar in Truly Tropical offers the choice of a better for you option in fruit juice drinks. Given the common perception that lower sugar products compromise on taste, we are confident that juice lovers across the country will be as excited as we are about this new range!? says Bayliss-Browne.

And why not check out the other delicious Just Juice with 50% less sugar flavours _ Juicy Orange and Cheeky Apple!
Just Juice with 50% less sugar in Truly Tropical flavour is available in both 1 litre and 2.4 litre packs from supermarkets nationwide. RRP: 2.4L $6.99

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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