Dec 2009

J&J Announces Sponsorship of Olympic Medal Hopeful Debbie Tanner

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Johnson & Johnson Pacific have announced their sponsorship of triathlete and Olympic hopeful Debbie Tanner.


Johnson & Johnson has today announced its sponsorship of World Cup triathlon winner Debbie Tanner – a medal hopeful for the Beijing 2008 Olympic Games to be held next month.

Tanner is a Compeed* sponsored athlete – a brand in the Johnson & Johnson stable that provides technologically innovative solutions to blisters, calluses and cold sores.

The advanced hydrocolloid technology utilised by Compeed is highly effective for treating and healing blisters – a problem commonly suffered by athletes.

Johnson & Johnson’s NZ Managing Director Craig Towers says the company is delighted to sponsor Tanner.

“As an organisation committed to improving the performance of athletes in their respective sporting fields, Johnson & Johnson is proud to be supporting Debbie in her quest for Olympic victory,” he says.

Tanner says she is thrilled to be sponsored by Johnson & Johnson and says the Compeed products give her the extra edge when it comes to taking care of her blisters before, during and after her Olympic performance.

“As an athlete, I’m no stranger to blisters, and I’m grateful to add Compeed® Blister Patches to my Olympic training programme. They fit like a second skin and allow me to get on with attaining my goals. You could call Compeed my ‘not so secret weapon’!”

Health Team Leader for the NZ Olympic Team, Dr Lynne Coleman, says it’s great to see a company such as Johnson & Johnson supporting NZ athletes, Debbie’s intensive training and active lifestyle make Compeed an ideal sponsor for her. “Blisters are a significant problem for athletes. It is essential that they commence the treatment and healing process for blisters so they can perform to their maximum potential without blisters and associated pain,” says Dr Coleman.

Johnson & Johnson is a Proud Partner of the New Zealand Olympic Team and a Worldwide Partner of the International Olympic Committee, and the Beijing 2008 Olympic Games.

Always read the label, use only as directed.

*The Compeed brand is affiliated with Johnson & Johnson, a Worldwide Partner of the International Olympic Committee.

Johnson & Johnson (New Zealand) Ltd Auckland. COMPEED is a registered trademark of Compeed ApS. TAPS PP5376. P2599

Written on behalf of Johnson & Johnson by Impact PR.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
J&J Announces Sponsorship of Olympic Medal Hopeful Debbie Tanner
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