Johnson & Johnson Search for Great Agency Public Relations Over
Posted by Fleur Revell
New Zealand firm Impact PR has been named as agency public relations supporting the brand in this market.
Johnson & Johnson today announced the appointment of marketingagency Public Relations experts Impact PR as its choice of partner. The world’s largest manufacturer of healthcare products has chosen Impact PR to manage its New Zealand public relations portfolio. Impact PR is a boutique business with in-house agency Public Relations experts and run by principals Mark Devlin and Fleur Revell-Devlin.
Craig Towers, Managing Director for Johnson & Johnson, selected Impact PR who will be responsible for Neutrogena, Aveeno, Clean & Clear, as well as the Johnson’s Adult and Baby brands. “We look forward to working with Impact PR at a strategic level to ensure the continued success of our established brands. Impact PR will also provide strong launch support for a number of exciting initiatives later this year,” he says.
Fleur Revell-Devlin says her company’s agency Public Relations approach was a good fit with Johnson & Johnson’s marketing strategy. “Johnson & Johnson has a proud heritage of creating trusted brands and products for consumers. The company is entering an exciting phase and putting strategic PR at the heart of its business, it’s great to be a part of that,” she says.
Other brands in the Impact PR portfolio include; Fujifilm, Frucor, Domino’s Pizza, Auckland Eye, Just Juice, and Fresh Up to name a few. The agency also specialises in corporate agency Public Relations and recently carried out a successful sponsorship leverage campaign for P&G’s Proud Sponsor of Mums Olympic programme.
Impact PR is also recognised in this market for their excellent work in risk assessment and crisis management. A multi-award winning agency, Impact PR was most recently recognised at CAANZ with a Gold Award for Best Long-term Strategic campaign. For more information on how you can benefit from Impact PR’s agency Public Relations support contact us today.