04

Oct 2013

Join the Skincare Revolution with New Olay Regenerist Advanced Cleansing System

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MEDIA RELEASE

The revolutionary new product from Olay that removes long-lasting, smudge-proof make up and cleanses skin without the price tag- The Olay Regenerist Advanced Cleansing System.

Advanced Cleansing SystemCleanse your way to brighter, smoother skin and join the skincare revolution with new Olay Regenerist Advanced Cleansing System, the revolutionary new product that offers professional performance, without the price tag!

With its innovative new design, the new Olay Regenerist Advanced Cleansing System is Olay’s first-ever state-of-the-art electronic cleansing device, which cleanses four times better1 and helps your skin absorb over 25 per cent more anti-ageing ingredients2.

Designed to effectively loosen, lift and swirl dirt away to cleanse, exfoliate and reveal brighter smoother skin with each use, Olay Regenerist Advanced Cleansing System delivers professional level performance that cleanses as effectively as a $200 cleansing device at just a fraction of the price3!

Combining clever technology with cost-effective performance, the new Olay Regenerist Advanced Cleansing System offers a micro-massaging action that powerfully removes long-lasting, smudge-proof make up, yet is soft and gentle enough to use every day – ensuring your skin is prepped and ready for your daily anti-ageing routine.

Consisting of a two-speed, rotating system with a brush-head that revolves at 350 times per minute, the Olay Regenerist Advanced Cleansing System reaches skin contours where your fingers cannot and is tested and proven to remove layers of the toughest makeup faster and more efficiently than a standard cleansing routine – even without the use of a makeup remover.

The device also cleanses four times better than basic cleansing1, resulting in better active anti-ageing ingredient penetration. Olay Regenerist Advanced Cleansing System has been shown to help skin absorb over 25% more anti-ageing ingredients4.

Regenerist Brand Ambassador, Rebecca Gibney, says “It’s no secret I have been a huge fan of cleansing devices but I can sincerely say that the new Olay Regenerist Advanced Cleansing System is my favourite! One of the things I love about Olay Regenerist is you get the results of using a prestige product, for a fraction of the price. I can’t wait for women to try it!”

Olay Spokesperson, Candice Glynn, says the new Olay Regenerist Advanced Cleansing System is part of a stunning new skincare revolution that gives New Zealand women the anti-ageing benefits they’re looking for.

“The Olay Regenerist Advanced Cleansing System is part of a newly upgraded, advanced anti-ageing line-up that really lets your skin do the talking,” says Glynn.

“This revolutionary new device delivers a professional level performance at an affordable price, so all women can achieve the brighter, smoother skin they want – without leaving the house!”

New Olay Regenerist Cleansing System (RRP $34.49) is available now from leading pharmacies and supermarkets. Replacement brush heads are available (RRP $9.99; 2pc per pack).

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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