10

Oct 2013

Juice Up Family Time with new Just Juice Tropical!

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MEDIA RELEASE

New Just Juice Tropical looks and tastes as scrumptious as the fruit itself, with a true to fruit taste and all the inherent natural goodness of your favourite fruits like pineapple and mango – because the best fruit makes the best juice!

TropicalIt’s been a family favourite on our breakfast tables, at our family barbecues and in our lunchboxes for generations and now Just Juice Tropical has come ‘alive with fruit’ in our new reinvigorated range!

New Just Juice Tropical looks and tastes as scrumptious as the fruit itself, with a true to fruit taste brought to life by harnessing only the best parts of each distinctive fruit including; taste, colour and aroma!

New Just Juice Tropical captures all the inherent natural goodness of your favourite fruits like pineapple and mango – because the best fruit makes the best juice!

Just Juice Tropical doesn’t just taste great though, like the rest of the new Just Juice range, a 250ml glass is all you need to get one of your daily fruit servings and it’s a full 100% of your daily Vitamin C.

Just Juice now boasts fresh, modern packaging, with a newly-designed 2.8L and 2.4L bottle replacing the current 3L and 2.4L bottles. The new bottle is easy to pour – especially the first glass – and easier to fit in your fridge door. Kids will also love the independence of being able to pick up the new Just Juice bottle and pour a drink all by themselves!

Just Juice brand manager, Nicole Scown, says new Just Juice Tropical tastes true to fruit by harnessing the best parts of each distinctive fruit, including colour, aroma and texture.

“We’ve been working really hard to make Just Juice more ‘true to fruit’ than ever before. We craft our juice using only the best-tasting fruit juices we can find and the delicious new taste of Just Juice Tropical reflects this!” says Scown.

“After talking to Kiwi mums and their children who drink Just Juice regularly, we’ve created an improved range of fruity mainstream blends for the entire family that we’re confident will be a firm favourite in the household.”

Just Juice Tropical is available from supermarkets nationwide (RRP: 2.8L $5.99; 1L; $2.99) and our on the go friendly 350ml bottle is available from petrol stations (RRP: $2.70) and dairies nationwide.  For more information on this new flavour and the rest of our new Just Juice Range simply visit our Facebook page: facebook.com/justjuiceNZ.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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