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Jun 2012

Just Juice with 50% Less Sugar 100% Taste, Zero Compromise!

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MEDIA RELEASE

Just Juice is giving you all the taste with none of the compromise with their new range – Just Juice with 50% less sugar. The new juicy Orange contains 50 per cent less fruit sugar than regular Just Juice!

Orangejuice-119x300Media Release: Want more of what you love without the worry? Just Juice with 50% less sugar 100% taste, zero compromise so you can have all the juice you like without the guilt!
Love juice, but hate the juicy bits you have to work off at the gym? Forget the usual seasonal sacrifices, have more of what you love without the consequences thanks to new Just Juice with 50% less sugar!
The first naturally sweetened, low sugar fruit drink range in New Zealand, new Just Juice with 50% less sugar is a lower sugar juice that doesn’t compromise on the delicious Just Juice taste that Kiwis know and love!
New Just Juice with 50% less sugar in Juicy Orange flavour contains 50 per cent less fruit sugar than regular Just Juice, with just the right amount of juicy oranges to give you the full taste experience!
Sweetened with natural Stevia a plant extract used for centuries by South Americans as a favoured natural sweetener, new Just Juice with 50% less sugar harnesses this natural sweetening ability, so you can enjoy 100% taste, with zero compromise.
Just Juice Brand Manager, Brooke Bayliss-Browne, says Just Juice with 50% less sugar is perfect for every occasion, offering Kiwis the chance to enjoy a full juice taste alternative with less sugar.
“Our new Just Juice with 50% less sugar range offers the choice of a better for you option in fruit juice drinks. Given the common perception that lower sugar products compromise on taste, we are confident that juice lovers across the country will be as excited as we are about this new range!” says Bayliss-Browne.
And get your taste buds ready for even more exciting new flavours in the Just Juice with 50% less sugar range just watch this space!
Just Juice with 50% less sugar in Juicy Orange flavour is available in both 1 litre and 2.4 litre packs from supermarkets nationwide. RRP: 2.4L $6.99

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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